Growth marketing for games

Hey guys,

I know IH is more SaaS-focused, but are there any game devs here?

I’m looking into how game devs approach marketing and would love to hear your thoughts. If you’ve done any marketing for your game, what’s been tricky, frustrating, or confusing about it?

I’m exploring the idea of developing some content and products in this space, but I want to do some research first to see if there’s real value I can add.

My background is in growth marketing, mainly in tech/SaaS, but I feel like there are some interesting parallels with gaming as a niche that I’d like to validate.

I’ll share anything useful I put together!

If you’re open to a quick chat, let me know—I’d really appreciate it! 🙏