Growth marketing vs Product marketing vs Brand marketing
Hey all, I just finished the High Growth Handbook and it gave a pretty good definition of how these 3 types of marketing differ. Here's a quick summary: (+ more details: https://www.ramoswriter.com/marketing-types/ )
Growth marketing aims to get people to discover and pay for your product.
Product marketing helps people use, trust, and improve what you've made.
Brand marketing increases the awareness of your story and offer in the world.
If I missed a key aspect, let me know. I'm still trying to wrap my head around how these fit together.
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Very interesting piece. Many people are stuck because they don’t understand what type of marketing they need for their product, or they’re investing in the wrong type.