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Growth marketing vs Product marketing vs Brand marketing

by David Ramos

Growth marketing vs Product marketing vs Brand marketing

Before you invest in marketing, make sure it's the right type for your business.

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Marketing
 on May 8, 2022
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    The Different Goals of Product and Growth

    One key distinction is that Product Marketing tends to focus more on creating value pre-sale, while Growth tends to focus more on post-sale value creation. These dynamics can vary from company to company based on business model and product type, but the dichotomy is common.

    User Avatar Hardik_Shah
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    4 years ago
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    1. 1

      This is a great insight. I didn't tie it into the customer journey very much - but your point is actually key. Different marketing happens at different times and is for different people.

      In version 2 I will definitely add this in!

      Avatar for David Ramos RamosWriter
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      4 years ago
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