Report
Growth marketing vs Product marketing vs Brand marketing
Before you invest in marketing, make sure it's the right type for your business.
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The Different Goals of Product and Growth
One key distinction is that Product Marketing tends to focus more on creating value pre-sale, while Growth tends to focus more on post-sale value creation. These dynamics can vary from company to company based on business model and product type, but the dichotomy is common.
This is a great insight. I didn't tie it into the customer journey very much - but your point is actually key. Different marketing happens at different times and is for different people.
In version 2 I will definitely add this in!