We're building Slack for Sports Teams (https://wildkard.io). We've taken a consumer approach to a traditional B2B market.
Thus far, we've acquired customers (teams) via referrals. We're now getting into email marketing. Our open-rates are high (50%+), response rates are OK (<5%), and conversion rates are dismal (1 trial customer with 500 cold emails) even though Wildkard is free to use.
We've discovered that the buyer (i.e. coaches, coaching directors, club presidents) is pretty jaded from 20 years of crappy undelightful software (Oracle complex). We're small, so hiring sales reps isn't viable.
Any growth ideas would be appreciated.