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Guerilla-esq marketing strategies you've heard of / tried?

by Mukhtar Raage

So i'm at an important stage of my startup journey. We're currently preparing to launch and the industry / target audience for our product are event organisers.

I am planning to host an insightful discussion workshop / event for my potential customers. I will also invite some speakers round. We'll be using my event/workshop impact tracking tool to help with engaging my delegates.

I am hoping this will be a fantastic way to be introduced to the product and tool by literally seeing the benefits of it firsthand.

Have you guys had any successes with running something similar or do you guys have any other cool / quirky ideas we can all learn from?

Mukhtar Raage's avatarMukhtar Raage
on March 9, 2020
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  1. 1

    I am now working on advertising posters for our latest project named Websst.Once we accomplish at least part of it I will share some of the banners.The campaign is based on Guerilla Marketing and it is about presenting business cards on the Web.

    Websst's avatar Websst
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    6 years ago
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  2. 1

    For SaaS growth strategies I highly recommend this book by DuckDuckGo's CEO Gabriel Weinberg: https://www.amazon.com/dp/1591848369?tag=duckduckgo-d-20&linkCode=osi&th=1&psc=1

    There's an entire chapter dedicated to the type of marketing you mention. A few strategies that stood out:

    • Running a billboard ad calling out Google's privacy practices, in Google's backyard of SoMa
    • Dropping a massive block of ice outside of PayPal developer's conference to draw attention to frozen accounts
    • Holding social media contests (tell us why you love your mom more than our product, we'll send the winners' mothers flowers and chocolates)

    The takeaway I got was that these tactics are somewhat hit or miss, but when they work they generate a nice boost in brand awareness + new customers

    bradhall's avatar bradhall
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    7 years ago
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    1. 1

      Thanks for sharing!

      These strategies are always the most intersting and fun to execute (if done right of course).

      I'll check it out for sure, thanks for the recomme dation!

      Mukhtar Raage's avatar Mukhtar Raage
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      7 years ago
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