Guerrilla Marketing - Be Unconventional and Creative

In marketing, guerrilla techniques mostly play on the element of surprise.

It sets out to create highly unconventional campaigns that catch people unexpectedly, in the course of their day-to-day routines.

Guerrilla marketing works by repurposing your audience’s current environment. Evaluate it, and figure out which segments of it can be repurposed to include your brand.

What marketers really enjoy about guerrilla marketing is its fairly low-cost nature. The real investment here is a creative, intellectual one.

Real-life Examples of Guerrilla Marketing

1. Unconventional marketing for a common problem

Bounty — a paper towel company, used an image of a common issue in an unconventional way — a huge dripping ice cream on the street.

2. Integrate with daily human interaction

Frontline produces flea and tick prevention products for dogs. This angle from a higher floor, looking down. It integrates how humans might involuntarily interact with the marketing message

3. Don't overthink

GoldToe is an underwear company. They placed enormous new items of clothing on statues around New York. Sometimes what looks like your silliest idea might be the best one.

Take away: Guerrilla marketing is a low-cost technique, surprises the audience with creativity. You can find where people are, then insert your brand in a simple but unconventional way.

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