I always treated failed payments as a rounding error.
Then I pulled the last 90 days of failed payment attempts.
On my own account the dollars were small ... but the pattern was clear:
card fails → retries stop → customer disappears.
A lot of that isn’t “they hated the product.” It’s involuntary.
Curious what other founders see:
Not selling anything in this post...genuinely trying to learn how people handle this.