I've been speaking with a local Edinburgh (UK) based PR agency and they're interested in doing a campaign for Thankbox.
But they are asking for £2k to do a press release for the launch of it, as it's still quite fresh. It's a lot of money (more than everything I've spent on this so far). I would be willing to spend it if I knew that it would deliver good results but I've never worked with a PR firm before so have no idea what to expect.
Can anyone share their results or advice on this matter?