Has anyone had success with Quora or Reddit Ads?
Hey guys,
As part of my 2022 marketing plan, I'm planning to experiment with some Quora and Reddit ads for my product which targets early-stage entrepreneurs.
Has anyone here had any success with either of them?
How was the ROI given your spending?
Any insight is highly appreciated!
Reddit ads are the best.
Low cost per impression. Among the best targeting I've used.
You'd have to cater the ads to the audience though, doesn't work like on FB or Instagram.
@StephCode Interesting- was this for your current project or a past project? I've never been able to quite "figure out" the correct way to use Reddit ads. Would love to hear more specifics (what industry you're in, your strategy, verbiage, etc..).
Like a lot of folks in this thread, I didn't really get too much out of Reddit ads.
I usually use it for early-stage idea validation - target a few subreddits aligned to my core audience and try to match the topics they're interested in.
I haven't used it for remarketing or generating ROI, I think in my case it worked well for awareness and consideration. Again, I think the specific targeting based on broad topics worked to my advantage.
I saw Huel pushing ads on Reddit recently. If you use them as an example, it's very easy to serve ads to communities talking about nutrition.
I also liked that Reddit has the lowest CPC per 1000 impressions, compared to Facebook or Twitter, or Instagram. I've A/B tested it for one of my ideas in the retail industry.
Another platform that you can try is TikTok. They've got a pretty rad ad platform as well. It's difficult to nail the tone, but once you do I think it can yield great results.
OK, that makes a lot of sense then. I could see Reddit being huge for purchasing eyeballs during the validation stage. Thanks for the insight!
How much did you spend on Reddit?
That's the first time I heard something like this.
My take is that reddit ads are THE WORST. Sure you get low cost per impression, and the "advantage" stops right there.
Whenever I would measure people coming from reddit and the actual "Download" click - it's pretty close to 10 times worse than Google Ads. So if you do the math, you end up way worse than Google Ads.
We experimented for a few projects. Focusing on a very niche market and subreddit targeting helped us a lot.
But overall I wouldn't set high expectations.
I tried reddit ads. Nothing came of it.
We've tried out Quora Ads for Price2Spy, but decided that we weren't satisfied with the results after some time.
No experience with Reddit, yet.
Quora’s been been good for us. We pick specific questions to advertise next to, rather than broad keywords. It requires more research but it’s worth it. We get great ROI on it, but we have high LTV so it’s not a great number to say but more than 10x is expected.
The problem with Quora is that the audience numbers are often not large, so I find it really hard to spend money. We’re lucky if we can spend more than $50 a month! I guess it’s because the posts we target are niche - broad matches just didn’t work for us compared to e.g Google Ads.
We don’t do anything on Reddit, although I’d love to once we have more resources. I respect Reddit communities way too much to do anything less than a stellar job.
I tried Reddit ads a while back. The results weren't that great, but that's probably because of the category I targeted. I assume that if you were building something niche, you'd get better results.
That being said, my CPM was around $11 and $CPC was about $4.
Thank you for sharing your data, and how about the traffic qaulity from the CPM? I am not sure which method to use, CPM or CPC, it seems CPC is high cost for me.
The reason why CPC was so high was that I barely got any clicks (I was charged for every thousand impressions). For every 1000 impressions, I would get only two or three clicks.
None of the people who visited my site from Reddit converted in terms of quality.
That's what I experienced for a very saturated category, though. You might get much, much better results if you're advertising a niche product.
Thank you again for more data. :D
Don't mention it :)
I tried Reddit Ads for a previous project a few years ago. Results where really good, planning to test it again for a product I will launch next month. Targeting specific niche subreddits that are highly targeted to the product.