Has anyone read Atomic Habits? Here is my quick take out of it...

Hello everyone,

I've tried to explain super briefly about the book I read(Atomic habits) recently. but tried to give little bit more on examples of business life. You can also find this and other articles in my blog ( https://blog.integrads.com/ )

If anyone read the book. It would be very helpful if you can share your take on it and also did you implement the ideas in your real life?

Habits are easier to form when they’re obvious and easy to reach. One example I applied is if I wanted to read a book, I placed it on the table so I could see it occasionally and remember to read. In business, companies remind us with notifications or retarget us with ads.

Second rule is to make it more attractive. Customers make a decision and most of the time it’s not rational. Actually, we usually make decisions with emotions on how we perceive the product and then rationalize it. Perception of the product is not only with images, videos. Content, the text is also an important factor. Needs to tell the benefits in a simple and understandable way and be easily readable.

The other factor is relevancy. Needs to be relevant and be personalized to a customer. It almost always converts better. Personalization can be a customer’s first name, geographic location, sex, maritual status, preferences or interests…

Most common example is Amazon. It gives personalized recommendations based on your past purchase history and looking for cross-sells with complementary products.

Personally, I believe time is the most important asset and no one needs to waste time with unrelated things. Especially, in an age where information is abundant.

Third law is to make it easy. The first thing that comes to my mind is the B.J Fogg’s behavior model. B=MAT(Behavior=Motivation&Ability&Trigger). Simply put, in order to behave, we need a combination of motivation and easiness to do the action. If something is not that easy to do, we need a very high motivation. Best example I always give is the government application forms to apply for an ID or Taxes. Endless forms but we need to do so motivation is high. On the other hand, in the business world things are not the same. There is no monopoly. Customers can switch between tools with ease. So there’s an endless quest to make things easier for customers such as saving our credit cards for the next purchases. One-click is all it gets. Or Apple’s Siri voice command makes it easier to receive information.

The final law is to add a satisfaction element to make the habit stickier. Such as, celebrating behaviors you want throughout the company so the colleague gets the tribal(community) reward. Which is very powerful. Instagram is probably the prime example of the tribal reward.

Another example, can be little thoughtful surprises for your customers such as a complimentary gift when a customer is loyal to your business.

In summary, we humans are emotional and give hundreds of decisions throughout the day and mostly with our mental shortcuts(we kinda have to. Because if we think deeply about every decision we make, our brain would probably burn out after 12 🙂 And the best way to form habits is to tune our innate triggers to reinforce the good ones.
https://blog.integrads.com/2022/12/19/how-to-be-productive-with-atomic-habits/