2
8 Comments

Has anyone sold any course on Linkedin? What are the best, working ways

Has anyone sold any course on Linkedin? What are the best ways to do that?

I am launching an online batch (of 50 student capacity) to teach coding in a month and need to understand the basics and dos and don'ts of getting enrolment through LinkedIn.

Can someone share some working ideas here or if you have come across any good resources to learn the process of selling courses on LinkedIn, can you please forward it to me?

on May 15, 2020
  1. 2

    I used Linkedin paid ads to promote a course (for avid readers/authors/writers). Money wasted with zero return.

    1. 2

      Agreed. I used unpaid posts to a minority of my 3000 followers. Total waste of time.

    2. 1

      Which other platforms you gave a try? which one worked for you? cc: @BigHireio

      1. 1

        I use Wechat but that is because my company is in mainland China

  2. 1

    Can you provide a bit more context? Who is the course intended for? What are the biggest reasons someone would choose this? Why are you targeting LinkedIn specifically?

    1. 1

      Our target audience are freshers from college with a computer degree and want to get a job as programmer.

      The biggest reason someone will choose, apart from the quality we provide through course material, is our development environment which is basically designed for freshers only where they get a live help from their mentors in the same IDE.

      LinkedIn is the place where someone is looking to connect with job providers. Through our course we make sure that the candidate has everything a coding programmer is asked in the interview.

      1. 1

        Ah, OK. I think what you explain here is a bit different than how you described it initially. Webinars work well for this sort of thing, especially if you have success stories you can speak to.

        You'll want to offer some value to whet the appetite and build credibility, but withhold enough so that people have a good reason to want to purchase the course.

        After giving value, use part of the time to promote your course. Preview what they will learn and offer examples of past students who are now successful because of it.

        Relevant groups are a good place to promote this. You can also try reaching out to individuals who seem to fit your ideal customer profile. That's difficult to scale but it can be effective to get early customers.

        I also wouldn't limit your efforts to just LinkedIn. There's no reason this same strategy couldn't work on other social networks or online communities.

        Best of luck.

  3. 1

    We could help promote it on careermove.io. We recently launched course promotion, careermove.io/courses