After spending a good chunk of money on Google Ads for Ruttl, I am now slowly starting to get hang of the platform. Testing creatives and copies has been a good learning experience all together.
However, the CPC CPM costs are quite high on their platform. Specially generic keywords are costly and I am trying to keep my ad costs down right now.
That's why I am thinking of giving a try to Facebook Ads, mainly because they are significantly cheaper with accurate targeting. But, that's why I am making this post today. I wanna know if someone in the community has tried using Facebook ads for SaaS products before?
Previous I had tried running fb ads for Brutask with cold audiences. The big mistake that I made in that campaign was combining multiple interest groups into one single ad set. As a result, all I got were impressions and couple of link clicks only.
If you have any experience doing this, would love it if you can share some insights / experiences on things such as -
Feel free to be creative and think outside this question box in the comments down below! 👇
Thanks for the help guys, cheers!