I opened LinkedIn this morning. First post: someone just closed a $2M round. Second post: a founder "humbled and grateful" to be on a Forbes list. Third post: a guy who "failed for 10 years" and is now sharing his 7 lessons in a carousel that somehow got 4,000 likes.
I closed the app.
LinkedIn used to be where professionals went to find jobs and stay loosely connected with former colleagues. Quietly useful. Mostly boring. That was fine.
Now it's become something else entirely — a performance stage where everyone is auditioning for the role of "Inspirational Founder." Every post is a mini TED talk. Every career update is framed like a comeback story. Every layoff is a "blessing in disguise that led me to my true calling."
The hustle porn is relentless. The engagement bait is shameless. And somehow, the more crowded it gets, the louder everyone has to shout just to be heard.
The irony? The real conversations — the raw, unfiltered, builder-to-builder stuff — has migrated elsewhere. Twitter/X, small Slack groups, Indie Hackers, niche Discord servers. Places where people talk shop without performing.
Curious if others feel this way — are you still getting genuine value from LinkedIn, or has it become more of a chore?
P.S. — I'm building BrewChat, an opportunity booking hub for founders and teams. We're early and scrappy, and we're looking for a full-time founding developer who wants to build something from the ground up. If that sounds like you, drop a comment or shoot me a message.