Have anyone here used quizzes for lead gen before?

I've worked in a company that used quizzes not for lead generation but to make money from it.

This was 10 years ago (ages) and it consisted in having quizzes promissing something like knowing when you'd die or the love your life if you answered the quiz.
At the end, right before the result, it would ask for your phone number and charge you for the result.

This worked well with big marketing campaigns to support and drive traffic to the quizzes.

I think quizzes may help to lead gen by making people curious about the outcome, that's why the "what's your Harry Potter house" quizzes work so well.

I hope this helps you with your product.

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I've worked in a company that used quizzes not for lead generation but to make money from it.

This was 10 years ago (ages) and it consisted in having quizzes promissing something like knowing when you'd die or the love your life if you answered the quiz.
At the end, right before the result, it would ask for your phone number and charge you for the result.

This worked well with big marketing campaigns to support and drive traffic to the quizzes.

I think quizzes may help to lead gen by making people curious about the outcome, that's why the "what's your Harry Potter house" quizzes work so well.

I hope this helps you with your product.

Gonelf

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7 years ago
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