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36 Comments

Have you ever succeeded in finding an audience for your product on reddit?

Regarding rather strict rules almost on all reddit threads have you ever managed to find an audience there?

What can you advise to get success from reddit?

  1. 5

    Posting your product on Reddit can be hit of miss, depending on the self-promotion rules in the sub. When in doubt, post to these subs where self promotion is allowed (and encouraged)

    What does work consistently is tracking keywords related to your product and adding your link in the comments when someone mentions a pain point you can help with or is looking for a similar solution to yours. Here's a blog post on how to do this well, and includes tips on commenting with empathy to ensure you don't get downvoted for self-promotion.

    1. 1

      Fed, thank you! Amazing info.

      Helped me twice — here and on Twitter. Just let me hug you 🤗

  2. 3

    People seem to fear reddit, and not without reason. My suggestion is the best way to figure out whether reddit can work for you is to become a user first. IMO creation/contribution of value before extraction of value is always the path to success whenever you're using a community or social-based approach (or even in marketing as a whole, but separate topic).

    1. 1

      Thank you for an advice, Mike.

      Seems that yes, contribution first. Give value — result will come.

  3. 3

    Hey Nick, yes I have been a reddit user for years and have used reddit multiple time to get my initial traction. Here is my latest

    https://www.indiehackers.com/post/my-results-after-48hours-posting-on-reddit-fd68f3204b

    Thing is reddit has a learning curve to understand how to use properly for you niche. The main point is to understand that every subreddit has a personality (culture) that is guarded and enforced by it's community and you need to take the time to understand it before trying to do any kind of promotion or you will have a hard time.

    Reddit has it's pros and cons, one of the pros is the quick exposure you can get if you manged to engage the users, another is the brutally honest feedback you will get from Redditors. One of the cons however is that the traffic is not sticky and mostly the conversion rate is quite low. My .02 cents :)

  4. 3

    Be genuine.

    Being transparent, I've tried twice. One where I was naive and was basically spamming it to make my product work.

    Now i take people in consideration first and help them, in turn they help me.

    That's the power of community. :)

  5. 2

    I recently created a post on Reddit introducing my web extension https://taptab.manibatra.xyz. The response was fairly good. I have around 40 people on the waitlist and have had some great conversations which have helped me visualise what v2 of the product will look like.

    • Being active on Reddit helps. Not only will some subreddits not allow you to post if you are not active, but you will also develop an intuitive sense on how to market to the communities.
    • Clearly explain why you are building the product. Be genuine. Imagine you were talking to a friend 1:1 rather than pitching a product.
    • The more niche the subreddit, the easier it will be to get some traction. E.g. for my product r/macapps > r/Apple.
  6. 2

    I use reddit for the validation process of my product (https://affistash.com), I am lucky enough to find a lot of my targeted audience on subreddits like r/startups or r/affiliatemarketing

    I also strongly recommend looking for people in linkedin groups, or even creating one for your own product. I also did it and I am looking to scale it now (https://www.linkedin.com/groups/9260577/)

  7. 2

    I've had some success getting early users on Reddit for a music application, but it required posting in a lot of different subreddits experimenting with different titles.

    After doing that I decided to build an app to help me title reddit posts in a style similar to other posts that get engagement in a given subreddit. It's free & may be worth trying if you need help getting engagement with your posts: https://postparrot.xyz/

  8. 2

    I had some success messaging individuals who were a 1-to-1 match for my service. But response is still low.

  9. 2

    I've created a wordle+stable diffusion game (https://diffudle.com/) and posted on multiple subreddits. some posts die very quickly, some are removed due to various reasons, but some do actually gain some traction.

  10. 2

    I once tried to post something in r/productivity. The post didn’t even contain any product names or advertising, no links, nothing. It was a genuine post. Was rejected right away. Reached out to the moderators who told me it contains this and that, but actually, it didn’t.

    Tried in some business subreddit where it worked much better. Didn’t go viral or something, but had some comments and upvotes. You need to find the right subreddit and keep trying. However, it might not be the right channel for you.

    1. 1

      Yep. I do understand that it may be the case that I won't get along with this channel

  11. 2

    Yes, absolutely! Reddit is the best open place to read and learn what an audience values and what it wants.

  12. 2

    I've tried for a while but all I can say is that if you don't know what you're doing, you'll waste a lot of time.

    It's definitely a valuable source of quality traffic, but needs to be properly studied before approaching it.

    1. 3

      This is good advice.

      OP, take time to survey which subreddits you want to approach and for what reasons. It is also wise to plan your media posts ahead of time, once you get a feel for how each Reddit community operates.

      1. 1

        Rather hard till the moment to make any content plan when you don’t understand the whole Reddit thing properly.

        I kind of know what I want get from Reddit but I think I need to discover what I can give Reddit first

        1. 2

          I've used Reddit to drive sales for my online info products with decent traffic.

          If you have FREE tutorials/blog content, Segue might be able to help (I built this to help me automate my process) find relevant Reddit discussions that could be a good match.

          People on Reddit like FREE stuff (based on what I learned), so giving out a free trial or free content as lead magnets could be a great way to earn the trust of the community and drive sales (eventually).

          For example, I've some FREE resources to respond whenever people ask for online SQL learning materials.

          Online SQL learning

          Or python learning:
          Learn Python online

          I would then respond, share my expertise, and add a link to content at the end.

    2. 1

      100% agreed on this

    3. 1

      What would you recommend in terms of study? I’m more kind of exploring subreddits related to smbs and freelance

      1. 1

        That's actually the question I'm trying to find answer for. What I personally would do is to just monitor the communities for a while as @bretbernhoft suggested and ofc try to find relevant posts on the Internet about it.

  13. 1

    I found my audience and got a lot of good quality feedback on a new product that I'm building by posting about it to Reddit. First of all, I contacted the sub's moderators to get a permission to post and secondly, I didn't post to advertise or promote anything, I posted to get feedback.

    And I got a lot of good feedback. This is where I posted it: https://www.reddit.com/r/computertechs/comments/ywwznz/im_building_a_tool_for_computer_technicians_and/

  14. 1

    Yes! Reddit is one of my favorite ways to engage with the passionate community and grow companies. The important thing is to keep things as authentic as possible, and if not, as helpful as possible. Each communities live and breathe differently, so being "in the know" is important.

    That's where I've productized my learnings and created a product to grow on Reddit here.

  15. 1

    I have really struggled with this. Most reddits have rules against promotion.

  16. 1

    Just found out that my account is suspended( Apparently because of the Black Friday messages. Too bad, I developed it for a few months, it was good karma. It's very difficult to promote on Reddit, it's not my first ban. But I can't call it a super successful resource for sale either - I had a post with 30K views on subreddit that my startup's target audience is sitting on and only 1 subscription purchase.

    1. 1

      Have you connected the dots why are sales not nice from there even that the audience is relevant and you've got trendy posts?

  17. 1

    I use Reddit to promote my blog posts. I just picked about 5-7 subreddits initially. After trying a few times, I found my way around.

    I don’t have a lot of time to be a part of a community. I needed to find spaces that I could post to with little effort. I just want to link to the post. I don’t want to create a separate write up specifically for the subreddit. I also don’t want to establish some kind of track record with the mod for the sake of staying in their good graces. I know which ones work for my approach now. I also know which ones are hostile to this kind of approach.

    One works because they have a magazine tag. If I link my blog post with the magazine tag, the subreddit doesn’t mind at all.

    The other is just very loosely moderated. They don’t care if I post links to my blog. There’s just not a lot of posts. It also has a extremely low user count compared to the others, but it actually drives decent engagement. The people who watch that sub are invested in my niche, so they’ll actually click and read.

  18. 1

    It takes a bit of finesse to communicate effectively on Reddit, and it's even more complex than Twitter. I'd advise that you treat it as a conversation and tailor your posts to the community. This will take trial and error, but ultimately lead to sustained growth.
    With a little effort and planning, you can build a following anywhere!

    1. 1

      So true. But curious what are the best practices. Cause all the subreddits are so different and you need spend enormous time diving in each of them

  19. 1

    I think it's a holy grail. This kind of community is very sensitive to advertisement and self-promotion. So the question is how to do it so it doesn't feel salesy and the best answer IMO is to give more than you're expecting to take.

    1. 2

      The only working advice that I’m seeing till this moment is just contribute to the community and don’t expect much.

      Time consuming but may give big results after time

  20. 1

    Good question. I heard good things about Reddit but unfortunately as graphic designer it never worked for me to get clients. Most of the time, I feel like the content on this platform is not for everyone.

    1. 1

      My previous experience Reddit was pretty same. Just need to catch the general vibe somehow

  21. 1

    I had some successes in the past posting in stock market related subreddits.

    Here is a most recent example https://www.reddit.com/r/therewasanattempt/comments/xzyask/attempt_to_retire_early_i_made_this_ios_app/?utm_source=share&utm_medium=ios_app&utm_name=iossmf

    This one didn’t get me any upvotes.

    1. 1

      I guess the main thing is contribute more and you’ll be noticed after time.

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