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Have you tried selling data as a service?

Many companies spend a lot of resources creating databases. Do you have any experience with selling data to other companies?

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    We're in this space a bit, trying to help others sell their data on their industry. Not sure what to say about it, but I can point out some different types of players here:

    1. social media monitoring tools (buzzsumo, mention, etc)
    2. form 990 scrappers (guidestar)
    3. SEC form scrappers (crunchbase)
    4. sales intel tools (discoveryorg, insideview + vertical specific ones like rain king [acquired], bigdough)
    5. company data enrichment (clearbit, fullcontact)
    6. ppc and seo monitoring (moz, semrush, etc)
    7. gov data scrappers (various...devex comes to mind)
  2. 2

    Yes. We launched Indie-Ignitor.com a few months ago (you can look up our launch articles here on IH) and planned to sell historical data on software marketplaces.

    We only got 2/10 from our planned pre sales at $149,- so we stopped the project for now and will be evaluating our options in the future.

    Are you planning to sell data too?

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      Cool. Sad to hear that it didn't go as well as you hoped. We may get access to – among other things – a massive product database, which can come in handy for e-commerce shops. (And physical ones as well, when I think about it.)

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        Sounds good. My experience is if you find and understand the pain behind their need for the data and can sell that too, you have a winner.

        I.e. in our case it was / is the need to "find a silver-bullet niche / opportunity - almost no risk, doable and guaranteed success". Well at least that would have been a great product to sell - but in reality having access to the data only gets you so far. Information alone is only valuable if turned into knowledge and action ;)

        But in your case it sounds like the target customers would need to build the database for themselves anyway so it could be a "make-or-buy" thing...

  3. 2

    Zillow and many other real estate companies get data from Core Logic: https://www.corelogic.com/

  4. 2

    Check out the IH pdocast with Alex Macaw of Clearbit.

    so essentially we're trying to build the AWS of data, so a whole suite of data APIs that you can plugin to your sales and marketing teams, give you more context on your customers essentially.

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      Thanks! I'll check it out :)

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        The Clearbit story is great! Really impressive stuff.

  5. 1

    There are many, many established businesses that are essentially "aggregate govt data and sell it as a subscription." You can run a license plate as a private individual for like $5 in the USA. There's a big market for this sort of thing, but of course it depends on the data.

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      what do you mean :"aggregate govt data" ?
      any one can scrap the data ?
      no license ?

    2. 1

      Very good point. Much like a crypto currency, the value the data holds is only as valuable as the price people put on it.