Have you tried to use influencers to boost your marketing?
I'm curious to know if you already tried to use influencers. How did you select the right influencer? Was your campaign successful?
Please be precise if your use of influencers was for B2B or B2C product.
PS: I'm hunting Favikon on Product Hunt today. It is a great tool to get data about influencers.
Trending on Indie Hackers
I use influencers for myself and my clients on a consistent basis. In fact, Press, Influencers and Ads are the core of our marketing strategies at my agency PRparrots.com
Keep in mind though that the quality of outcome you get with influencers has a lot to do with your industry.
I've gotten the most results using influencers in the web3, blockchain, SaaS, fashion, entertainment health, beauty and travel niches.
Do you have a case study about what you did in SaaS? I could have few interested clients.
I haven't, but I've looked into it a bit for my B2C product.
I actually got served a tiktok for one of our competitors, so I reached out to the creator to ask how much she charges. She has 70k followers and she charges $2k per tiktok. Those tiktoks averaged maybe 12k views per video, but some had < 2k and some had 20k+. So it seems hard to guarantee a return unless you have a multi video deal, which is naturally more expensive than a bootstrapper like myself could afford.
You can try to negotiate a price based on the number of views. You might also want to try with a smaller influencer first. Each channel behaves a bit differently, so it is recommended to do small experiments on each channel before starting to pay thousands.
that totally makes sense, i had just reached out to this creator because i saw my competitor using them. to get a gauge of the price/view ratio, how many views would you expect for say a $100 creator?
I have no experience with TikTok, so I couldn't tell.
what would be a price you will be able to pay?
for a flyer, maybe $200 - $300. of course i'd be willing to pay and keep paying if there are outsized returns
Same question here. I'm needing something like a influencers marketplace. The best I found was this app https://app.favikon.com/ that shows you a deep profile of these "celebrities" but I wanted a tool to sort by niche, vertical, geolocation, reputation.
Leveraging influencers has been a game-changer for our advertising and marketing strategy. By taking part with influencers in our niche, we've got no longer only increased our attain however additionally related with a enormously engaged audience. The authenticity and have faith that influencers deliver to the desk have notably boosted our manufacturer awareness.
These partnerships have allowed us to faucet into new demographics and exhibit our products/services in a greater relatable and actual manner. The influencers' capacity to create enticing content material has no longer solely pushed visitors however additionally sparked significant conversations round our brand.
Are you targeting B2C or B2B?
"Consider leveraging the power of influencers to enhance your marketing strategy. Collaborating with influencers can provide a direct and authentic connection with your target audience. Harness their influence to amplify brand visibility and credibility. Explore influencer partnerships to tap into new markets and foster a genuine rapport with potential customers. Unlock the potential of influencer marketing for a dynamic and impactful promotional approach."
Why the "? Was it chatGPT answer? :)