Have you used a lead magnet for list building? How has been your experience?
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, case studies, eBook, whitepaper, video, etc.
Lead magnets are one of the best ways to increase subscribers.
Why? Because email is a very personal thing. People aren’t simply going to give you their email address without a good incentive, even if they potentially like your product offering. A good lead magnet gives them a compelling reason to do so.
So, my questions are:
- Have you used a lead magnet for your side project?
- What kind of lead magnets have you tried?
- What worked and what didn't work there?
- How did you market it?
- What was your success in terms of subscribers signing up? And, conversion into a customer eventually?
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I have used lead magnets in the past. I typically use ebooks / PDFs with lists of things or access to training videos.
What works best is using one tailored to the space where you are promoting it, which I find people often overlook.
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Have it behind a squeeze page and then and only capture the email address.
Cool. And did you measure the matrics?
Apologies for the delay on this.
Typically, I would count email addresses. Normally, the goal of the lead magnet is to collect email addresses. Then I would add the metrics to something more high-level to understand the details / ROI of the project overall.
My aim would be to end up with something like this...
Best of luck
I designed one for a SaaS business that basically sold real estate information. The lead magnet was 5 page report with data that you couldn't find anywhere else. It had a 47% optin rate and I would estimate that 5% of them became long-term customers.
Sounds great. Where and how did you market it? Did you have a landing page for it specifically?
It was a content upgrade on a blog page. We ranked for the overall term so most of the traffic was from Google