Have you used localized pricing to increase revenue?

Yes, I have been doing this across my own apps for years and it makes a real difference.

The problem I always had was the manual work. I have 8 apps across both App Store and Google Play, and setting prices per country manually for each one was painful. Apple alone has 175 storefronts with different price point ladders, and Google Play has its own system. Every time I updated a price I had to go through each country one by one.

The other issue is that most devs just let the stores auto-convert from USD, but that is not the same as localized pricing. Auto-conversion is based on exchange rates, not purchasing power. A $9.99 subscription converted to Indian Rupees is still $9.99 worth of purchasing power, which is way too expensive for that market. PPP-based pricing adjusts for what people can actually afford.

I ended up building a tool called PricePush (pricepush.app) to automate the whole thing. It calculates PPP-adjusted prices for 190+ countries and pushes them directly to both App Store Connect and Google Play Console in one click. If anyone here is dealing with the same manual pricing pain, happy to show how it works.

I've talked with many people having set up localized pricing. They all claim an overall increase in sales 30% higher than without. In some regions word-of-mouth gets traction and sales can grow by 10x. Depends on the fit of what you sell with local markets.

If you wanna talk about this topic, you can reach out on twitter @julesmaregiano. I'm building https://www.exportator.com and am passionate about this topic!

Hey! At Haiku we've created a product that lets you implement price localization in a very easy way: https://www.getoptimizer.com/.
In the blog there's also a good introductory post about that: https://www.getoptimizer.com/blog/price-localization-with-stripe.

Regardless if you use a product like this or just implement it by hand, price localization is, IMHO, a very powerful strategy.