He hand-wrote 2500 apology letters to customers, including offering discounts.

While I was making my research about amazing founders that are building great brands, I came across Ben Francis, Founder, and CEO of Gymshark.

Something interesting happened to him in 2015.
Gymshark suffered a website outage on Black Friday, resulting in customers not being able to get their deals. Whilst this might have broken many companies, Gymshark’s founder ( Ben Francis ) personally hand-wrote 2500 apology letters to customers, including discounts, who weren’t able to purchase during the crash.
This singular act has endeared a lot of loyal customers to them.
Gymshark is not just a company, it's a Lifestyle.

As a Founder, What insane strategy have you used to connect with customers or users?

Please share in the comment below.

NB: If you want to read my complete write-up about 𝐇𝐨𝐰 𝐁𝐞𝐧 𝐅𝐫𝐚𝐧𝐜𝐢𝐬 𝐁𝐮𝐢𝐥𝐭 𝐆𝐲𝐦𝐬𝐡𝐚𝐫𝐤 𝐀𝐭 𝟏𝟗: 𝐀 $𝟏.𝟓 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝, click here..

https://founderstory.net/how-ben-francis-built-gymshark-at-19-a-1-5-billion-brand/