Hello Indie! I've started building the 4th Product
Hi everyone! 👋
Last week, I launched my 4th SaaS product — and I'm back after a 3-year break from building.
My Startup Journey:
2019 - CRM for Beauty Salons
My first product. I was too young and inexperienced in business. The tech worked, but I struggled with sales and customer acquisition.
2020 - Audio Transcription Service
I built an AI transcription tool before the AI boom. Strong technical execution, but weak product-market fit. Burned out trying to balance tech improvements with finding paying customers — everyone wanted free trials, nobody converted.
2020-2022 - Crypto Trading Bot
Profitable strategies, decent customer acquisition — but terrible retention. People would try it for a month and leave. Another burnout.
What I learned:
Building SaaS is a marathon, not a sprint. My first products failed because I treated them like 100m sprints — pushing for quick wins instead of sustainable growth.
This time is different:
I'm treating this as a side project with zero expectations. If customers want to pay, I'll invest more time and resources. No pressure, no burnout.
The Product:
A simple incident management and monitoring platform. Every application needs reliable uptime monitoring and alerting. When your site goes down or critical alerts trigger, you get notified within 1 minute across multiple channels (Slack, SMS, email, etc.). Easy setup, smart rules, fast notifications.
Current Status:
✅ Product is built and live
⏳ Now comes the hard part: validation and marketing (my weakest area 😅)
If you've been through similar struggles or have advice on product validation, I'd love to hear from you!
Great story and great momentum. You should definitely post this on BusinessHunt as well.
Founders there love following indie-building journeys, especially multi-product builders sharing lessons learned. It’s also a perfect place to get early users, feedback, and validation for your new incident-monitoring SaaS.
You’ll get way more targeted visibility
Love this mindset shift — treating the project like a marathon instead of a sprint is honestly the biggest unlock most builders never get to. The burnout cycle you described is way more common than people admit, especially when validation and marketing feel like the “unknown territory” part of the game.
I’ve been doing something similar on my side: instead of chasing big launches, I’ve been distilling my consumer research into tiny, low-pressure products. My latest is a $2 guide called The Tiny Sleep Method, built around small habits that help founders avoid the burnout trap before it starts. Crazy how much clearer you think when sleep isn’t the limiting factor.
Your approach this time feels sustainable — ship small, validate calmly, and only pour fuel when people show they care. Wishing you a smooth validation phase! 🚀