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Help Analyzing Stats: Cold Email/Web Visits for Productized Service

by Kirsten Pomales

Hey, all! Working on a productized service right now: monthly Virtual Assistant subscriptions. The core target market I'm testing now is Real Estate agents.

I'm trying to draw conclusions from some stats I've been getting back based on my cold outreach. I'd like to know if others have seen similar patterns and how they've addressed them.

My cold email open rates are REALLY good: 36.94% avg.

The email must be compelling because a large portion of people open and examine the email more than once: 62.83% of people who open view more than once.

People are visiting the website and do-bopping around: 31.37% of those who open the cold email view the website.

There are NO recorded return visitors outside of my own two IPs. Once people visit the website, they don't come back it seems.

If they are getting to the landing page quite often, but not subscribing or reaching out, and never returning.

3% of people who open the email reach out via a reply to the initial email and ask a question regarding the service. This is not a bad number, but no one has bought yet.

I'm drawing three takeaways:

  1. Potentially I need to do phone calls to the people who opened the email and clicked around?
  2. I need to revamp my landing page, or create a few landing pages and test out their effectiveness?
  3. I need to figure out how to peak people's interest once they reply to an email with a question?

Do these seem like reasonable conclusions? Has anyone else experienced stat patterns like this? Has anyone done phone follow up outreach for productized services? Share your stories!

Thanks in advance.

Kirsten Pomales's avatarKirsten Pomales
on June 11, 2020
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  1. 2

    Your three takeaways seem reasonable to me. I'd be most curious about how the phone follow up outreach goes. Real estate agents are on the phone a lot, so it might turn out to be an effective way to seal the deals.

    cohoist's avatar cohoist
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    6 years ago
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    1. 2

      Yea, that's what I was thinking about calling the agents - calling them would be meeting them in their natural environment 😁👌.

      Kirsten Pomales's avatar Kirsten Pomales
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      6 years ago
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  2. 1

    Just a nit on the landing page, "spend your time on top tasks" is way too broad and a little subjective. If they're Real Estate agents, then you should know what those tasks are and spell it out. Like if it's building relationships and prospecting, then say "spend your time on building relationships and prospecting and we'll handle the rest."

    Or better yet, qualify what the tasks that they love to do, what drew them to becoming real estate agents.

    Here's 2 examples:

    1. Basketball trainers love 1 on 1 coaching b/c the act of mentoring someone and teaching someone through repetition is an amazing feeling. Accounting, payments, scheduling, are all things they don't want to have to do and could use a VA for that stuff.

    Tagline for sports trainers:

    "Spend more time with your kids and less time worrying about scheduling, handling payments, and finding venues to train"

    1. Software Engineers fall into 3 categories, those who: love the status, building things, or money. (money tends to be the default for a lot of jobs). The politics, the meetings, the social interactions, dealing with terrible coworkers, doing job search is all stuff we don't want to do.

    Taglines

    for software engineers who love status:

    "Focus on building your career and brand and we'll handle the rest"

    for software engineers who love building things:

    "Focus on making cool stuff and we'll take care of the rest"

    for software engineers who love money:

    "Focus on getting promoted and we'll handle the rest"

    catsarebetter98's avatar catsarebetter98
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    6 years ago
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