Help me explain my startup
I've been playing around with a bunch of different ways to explain my product for awhile, and am hoping to get some feedback on which is the clearest!
- Send blog posts as newsletters. Integrate WordPress with your email software.
- [context: the name of the plugin is Newsletter Glue]
Glue your newsletter to your WordPress blog posts. Send them both out at the same time.
- Auto send your newsletter from your blog. For indie publishers who want to make it easier for people to find and share their newsletter.
- Glue your newsletter to WordPress. Give your newsletter archives a permanent home for better SEO and nicer links.
- Send blog posts as newsletters. Your blog becomes your newsletter archive, giving you better SEO and easier-to-share links.
Before you read on, I'd love it if you mentally chose an option right now. Then see if the explanations behind each one-liner changes your mind.
And if it does, I'd love to know what you started with, what you finally chose, and why you changed your mind!
Here's my thinking for each of the directions:
1. The "Tells It Like It Is"
Send blog posts as newsletters. Integrate WordPress with your email software.
Super clear (or so I think), but maybe doesn't highlight the benefits enough. This is fine, but bland... But maybe bland is good? See? This indecision is why I need your help!
2. The "Trying to be clever with wordplay and punning on my own name
Remember: The product name is Newsletter Glue
Glue your newsletter to your WordPress blog posts. Send them both out at the same time.
I don't hate this. But worry that the word "glue" is an extra leap that might be too much for some...
3. The "Saying who it's for aka The "ConvertKit"
Auto send your newsletter from your blog. For indie publishers who want to make it easier for people to find and share their newsletter.
Carving out a niche right from the start is always helpful. Indie publishers immediately know that I've got them and their specific needs in mind, and might gravitate towards my product for that reason. But using those words to call out indie publishers means I sacrifice what the product actually is and does for you.
4. The "What's in it for me?"
Glue your newsletter to WordPress. Give your newsletter archives a
permanent home for better SEO and nicer links.
This one completely ignores what it does, and focuses entirely on the benefits to the user. Might be a bit confusing if you expect a plugin that imports old newsletter archives, and instead get a plugin that lets you send blog posts as newsletters... Btw, you can see that I couldn't resist that glue callback. Don't worry, I'll stop if you tell me to!
5. The "Joint Venture"
Send blog posts as newsletters. Your blog becomes your newsletter archive, giving you better SEO and easier-to-share links.
I combined 1 and 4 and made some changes. Kind of a nice middle ground. And my current personal fav. Unfortunately, it's a little long, and crams a lot of ideas into two sentences...
Which do you like the best? Or suggest better copy ideas?
P.S. Feel free to let me know if all 5 still poorly explain the product!
I liked #1 the most. I wish you could shorten it down even more though, like "Automate your newsletter with wordpress".
Also reading these, I can't tell who the audience is. Like, is it for people whose main focus is blogging but also want to capitalize on a news letter? The lines "Your blog becomes your newsletter archive" makes me think this is instead intended for people who are primarily focused on running a newsletter and would like to also turn it into a blog.
Hey @allison thanks for these comments. Hearing your perspective and questions are so helpful as I think I've been waaay too deep in my own head!
The audience is mainly newsletter writers for now. I think I need to make a decision one way or the other. Either commit to indie publishers and expand the way I talk about things and build the product. Or go deep with newsletter writers and stop fomo-ing about market size.