Help me improve my sales funnel?

Hey @Marcobg, some high-level ideas on breaking up the one-size-fits-all funnel into different sources / stages of awareness:

• Ads for a free mini-course (if there's not much overlap in pain points across different users - custom ads for designers / consultants / hiring managers etc.) -> Landing page for the mini-course (custom for different personas ?..) -> Course drip + sales email(s)
• Weekly vlog updates / guest posts -> link to course description page -> main CTA = sig up, secondary CTA = try it out (drop into the course drip)

Re: course page -> agree on tightening the copy and focusing on the main goal (make the freebie a pop-up with exit intent or put in the footer?...) + would be good to add more testimonials / social proof (ideally, addressing objections your audience might have and showing the desired outcomes achieved)

Hope this helps!

Just a couple notes on your home page. First, you have three separate calls to action, but two are the same (Join the Course and Enroll Now). My recommendation is cut it down the one, and the one is the free sign up to learn more. Then you can target those individuals via drip campaign (assuming you're using the FB Pixel) and paid ads. I would also make that CTA very clear. Show me the form field to enter my email and the button right beside it above the fold.

I also feel like the page is a bit too long, and you have similar content in multiple positions. When I read it, I feel it's taking me too long to understand what you do and why I should care about it. Get to the point as quickly possible. Remove every unnecessary word. I suggest something that follows an outline like this for the home page content.

-Sign Up
-This is who we are and what we do for you
-Look at other people who signed up and what they said
-Links to blogs/podcast/etc describing the product
-Repeat Sign Up

Hi Marco,
happy to get engaged.

1. CTA in the top part of your site is missing due to other shapes and colors. Try to make it more outstanding and visible.
2. Don't change the colour of cta from orange to black. from psychological point of view, it doesnt' do any good
3. Movement in the top right corner attracts users attention. without any real purpose.
4. "Are you against joining the course today?" In this section, I recommend deleting the image and stretch rest of text. Make it bigger and more visible. Especially bullet points from the course

I'm in a little hurry so can't focus more :)

And man :) Your prospects are people searching for the jobs, right? You should go where they do it. To job boards. Maybe there you could post ads, partnerships by writing guest posts. If you drew any funnels (step by step model) feel free to send it here - jacek@solidwp.co. I'll happily share some thoughts on that to.

Hi Marco, my name is Nathan and I can give you a free funnel audit if you'd like to schedule a 30 minute session with me. You can schedule a time at this link https://calendly.com/nathanrodgers/30min