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10 Comments

Help me with my hero section copy

Hey guys, I'm in the process of revamping my landing page and I could really use some help with my hero section message

My current landing page is: https://getacute.io

Right now my top pics for the header and subheader are:

v1
Acute helps businesses drive growth through customer feedback

Make it easy for customers to give you feedback, right from inside your website, so you can gain valuable insights to improve your product.

v2
Behind every great product is valuable customer feedback

With Acute you can collect feedback, gain insights, and prioritise high-impact features.

v3
Collecting and managing feedback shouldn't be this hard

Use our in-app widget to collect feedback, our customer data tool to gain context, and our prioritisation system to select high-impact features.

v4
Customers want to leave you feedback. Let them

Make it easy for customers to give you feedback, right from inside your website, so you can gain valuable insights to improve your product.

Let me know which one you think highlights the value proposition best, if there is anything I can improve on and if you have any other suggestions for the copy.

Thanks alot!

  1. 2

    v4 headline with v2 paragraph and this fro myour current copy is pretty good too "Continuously improve your products and customer experiences by turning user feedback into actionable insights. "

  2. 1

    I'm between V3 and V4. They are the easiest to understand what you do.

  3. 1

    I think we can easily merge them into one sentence: "Instantly [improve your products] with on-page [feedbacks] from your customers"

    Let me break this down to you:

    • Instantly - this focuses on the "urgency" feeling. It makes me feel more impressed and wanna take action.
    • "Improve your products" - this is generic, you should change this verb into one that fits the product of the users. For example, if your user's product is a landing page, and they want to use Acute to increase their site speed, we'll change "improve your product" into "increase your site speed".
    • "Feedback" - I think it can be customized based on the product of the user, too. Let's come back to our example above. Here "Feedback" maybe a report on slow site speed or glitchy images...

    How do you think about that?

    1. 1

      If you can break down your site into several small sites that target niched customer segments, it would make coming up with headlines so much easier. You can check out my generic website at https://habitify.me, and then go on to https://habitifyme/entrepreneur or https://www.habitify.me/techie to see the difference.

  4. 1

    V4 Condenses the value proposition and is simple enough to be easily apprehended. I would go with that one.

    1. 1

      Thank you for the feedback!

  5. 1

    My votes:

    V2 and V4 are both good. V2 implies benefit/value more clearly, while V4 is more unique and interesting. AB test which one converts better in practice?

    V3 is imo no go: it can be read as "Collecting and managing feedback shouldn't be as hard as Actute"

    V1 is good sleep medicine.

    1. 1

      Thank you for the feedback. I'll AB test v2 and v4.

      I was pretty confident on v1. Do you think its too marketing or corporate talk?

      What I like about v1 is that is highlights the high-level value proposition or purpose of the service. Why would I care about customer feedback in the first place? Because customer feedback fuels growth.

      1. 1

        Firstly, yes exactly: V1 is too corporate, boring business talk. Starting from the grammatical form of "acute helps .. drive growth through". If you think, you could say the same thing in half as many words.

        Secondly, value prop is not same as the top-level benefit. Almost all products have one or two of about half a dozen top-level benefits: increase revenue (=grow faster), save time, etc. But. The top-level benefit is usually already obvious to the visitor, and because it is so generic, it doesn't 'connect' with the visitors specific problems and needs.

        1. 1

          That makes a lot of sense.

          Thank you!

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