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23 Comments

Help! My emails end up in spam >:[

I'm sending carefully crafted, non-spammy emails to potential clients. Yet it seems too many of emails end up in spam folders.

Please help! Is there anything that can be done? Is there a good resource to use for guidance? A comprehensive article of some sort?

Thank you in advance!!!

on June 24, 2023
  1. 5

    Not sure if your email comes from a custom domain, but if so, you might need to setup SPF, DKIM, and DMARC records to verify that the email is coming from the domain owner. Without this some email providers will mark email as spam

    1. 1

      Got it. I'll try to check on those.

  2. 2

    Your emails could be landing in spam for a number of reasons. Good news... most are fixable!

    • You haven’t properly authenticated your emails
    • You have a poor sender reputation
    • Your emails contain spammy content
    • Your emails have low engagement rates
    • You are including attachments

    And more!

    I am Head of Content for a YC-backed email company and just wrote about this in more depth: https://loops.so/guides/why-are-my-emails-going-to-spam

    1. 1

      Oh, great timing 😃😃😃
      Good article. I'll work with it.

      1. 1

        Awesome! Let me know if you have any questions. I'd be happy to help you out where I can :)

        1. 1

          Subscribed to your waitlist, happy to support fellow founder!

  3. 2

    use mail-tester, all in one solution for spam issues!

  4. 2

    Like what @tidyrise suggested, I used the 3rd party vendor Warmup Inbox, which has been working very well. A tip that I found helpful is to use a different domain for marketing (just so that you don't get marked as spam on your main business domain).

    1. 2

      Great insight. I'll look into that. Thank you!

  5. 2

    You may want to use some online tools like https://www.mail-tester.com and see what could be wrong before you think to change your email server/service.

      1. 1

        Supper! Exactly what I needed.

  6. 2

    How many emails are you sending per day and is it automated?

    1. 1

      Not much.... 5-10 emails, not automated (at least for now).

  7. 2

    You can try Email Warmup technique as well to increase sender reputation which helps in landing in inboxes

    1. 1

      I'll read up about it. Thanks!

  8. 2

    I've seen a situation like this before. A coach I subscribed to had all his emails going to my spam box.

    I emailed him to tell him about the situation and it turned out that his other subscribers were also experiencing the same thing.

    After a few days, he announced that he was changing his email service provider (ESP).

    I think you should contact your ESP first and if they aren't forthcoming with a solution, you should look for a better ESP and use that.

    1. 2

      I see... This is very helpful. Thanks!!!

  9. 1

    @javadiagrams Did you manage to solve this? I am having the same issue!

  10. 1

    If you do your own coding in PHP, you can put a sleep statement in your loop to slow down email propagation.

    1. 1

      At this point I send majority of the emails manually. Unfortunately I don't think the rate is an issue :/

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