Help? My landing page is getting 0 subscribers.

Hey Danica,

Some thoughts on this one. It's tricky.

I can't really figure out what you're offering on the landing page.

You talk about sales flat-lining. You talk about not relating to your audience. You talk about being confident in what you have to offer.

It takes a lot of work to piece together what you're selling.

Finding the WHY behind what you're doing is a tricky proposition too. Why do you want to help people find their "why"? Who is the customer here? Is it people who aren't sure why they're doing what they do? Is it people who aren't confident in their sales ability?

There's a mixture of crisis of self and brand. As such, it's hard to figure out who you're talking to.

I would take a step back and figure out one person to talk to. Who are they? What is keeping them up at night? What are their goals? How do they talk about both?

Is their problem really that they don't have the confidence to grow? There are people who are afraid of success, so there may be an audience there.

Either way, I wouldn't open with questioning a character trait. I would rephrase that. Go with a question that intrigues them, instead of embarrassing them, e.g.

"What's holding you back from success?"

OR

"Are you holding yourself back from succeeding?"

Those ask the same question without belittling. They also reiterate the question the person may already be asking themselves, thereby letting them know that you understand them.

From there, you can talk about the importance of having a brand mission; something that compels them to move forward. If they don't know what the mission is, you can help. Write your copy from that perspective.

I think your description of what they get for signing up feels like you ran into copy fatigue. It feels like you heavy sighed and just decided to "hit publish". Flesh that out a bit more and make it sound exciting.

This is a prime example of something I would never sign up for. No information about what this is and about you as well. Who are you to tell me about personal growth? Is it even personal growth or different kind of (business) growth? How do I even know if I have confidence to grow? It looks very bullshitting to me e.g. from the category of "I will sell you ebook on how to make money making ebooks...". Sorry if I am too harsh!

It would be useful to see the actual url.

My first reaction:

• is 20 views enough of a sample size?
• to me, it doesn't tell me enough to sign up - struggling to find the confidence in what? to grow into what? what is the actual contents of the course? I'd personally want to know those things.

Hello,

here's my initial reaction:

1. You need to target your offering more. Which kind of business / professional do you want to help?
2. More social proof! How can they be confident that your coaching delivers??
3. Info about you — to help people with their problems, you need to have walked the path yourself. Have you?
4. Make it more personal — include a pic of yourself.

Peace, V.

Hi Danica,

So is this a coaching service?

I think you need to be more specific in your copy. Some examples:

You headline... 'Do you have the confidence to grow?' -- Who are 'you' and what does 'grow' mean?

'results just don’t seem to match what you’re putting out there.' -- I'm not sure what this means... I'm actually not really clear what you are selling so far. Again, it's not specific.

'doing everything wrong' -- everything and wrong are both vague.

Regarding your ads -->

Your click through rate is ~ 1% --> 20 / 1931 --> 0.0103573278.
That's actually a bit low in my experience. I'm guessing that your ad copy might not be that clear too.

What kinds of ads are you running, what is your copy + what keywords or audiences are you targeting?

Update: Found it https://dnca.ca/gwc-signup 😬

I also think that 20 views may not be big enough of a sample size.
Could we have a link? I couldn't find this challenge on your blog.