👋 IH,
I've been working on Unfake[getunfake.com] where we are helping footwear brands fight their copies effectively.
I reached out to a huge footwear brand's CEO on LinkedIn. He replied asking me to mail the proposition on his email. Now, I would like to know what comes in a proposition & how to proceed with getting it ready?
Please help me with this.
Hey,
Like I said before, I'm not in the physical consumer space. I'd keep the mail real and simple and put yourself in a management position.
The process afterwards is always the same, talk to all involved parties. Come up with a cost estimate. Create a business case. Set a go, no-go moment. Plan a kickoff. Set deadlines, deliverables, ideals, constraints. Quality control. Launch date, monitoring. Feedback loop. Learnings, version 2.0.
Cheers,