Help Needed in Pricing my SaaS Product

Are you having trouble converting leads to paid users at all, or is your challenge solely on them getting enough value out of your service after they've already purchased so they don't churn?

Have you considered implementing a pay-as-you-go model? Many AI services use this structure because it allows customers to pay only for what they use, which can be appealing to those hesitant about upfront costs. Interestingly, this can also encourage users to explore more of the product, since they can get carried on and end up using way more than 20 credits without realizing it.

For example, a friend of mine who studies law, and needs to read a lot, was putting a lot of strain on his eyes. He started using a Text-to-Speech AI tool under a pay-as-you-go model. He initially planned to use it sparingly but found it so helpful that he got carried away and used more credits than expected without realizing it. Although he spent more, his productivity skyrocketed, and he realized the investment was well worth it. This increased his satisfaction and also resulted in more revenue for the company.
And since your prices are fairly low, no one's going to go bankrupt by getting carried away with the tool lol

A couple of thoughts:

Are your margins tight? If so, you need to ensure that any additional credits you're offering still cover the fixed costs of your AI model. But if you have some breathing room, you might consider increasing the base credits for each plan to ensure users can truly enjoy the product without hitting roadblocks early on.

Keep your three plans, but adjust credit allowances. Right now, 20 and 50 credits might feel a bit limiting, especially if users are running out quickly. You could increase the number of credits to provide a more satisfying experience, with an option to top up when they run out.

Top-up feature: Adding a top-up option would definitely help solve the problem of users running out of credits, while still keeping things simple and scalable for your business.

Modular pricing: Instead of eliminating plans, consider charging for additional page management as an add-on to your existing plans. This way, users can scale according to their needs without you having to drastically alter the base pricing structure.

(I actually own a platform that helps businesses track customer costs at an individual level and owned an AI-based business that grew to over 70,000 users)

10,000 credits for the AI cost you 1$ or something like, even if you did 10 calls for each user usage you still shouldn't care much

Make the pricing a marketing thing where you push they everyone to the same unlimited plan for 20$/50$ and make the simple plan 5$ less for something that's a test 20/50/100 IDK