Help Them Convince Their Decision Makers

If your prospects aren't the decision makers in an organisation, chances are that they'll need approval from their management or boss before they purchase your product or attend your event.

One way around this is to actually make it easier for them by giving them arguments that they can then use to convince their management.

Here are a few ideas on how you can achieve this:

• Write a blog post listing all the reasons why they should buy your product or attend your event
• Provide pre-written email templates that they can send to their bosses
• Build an ROI calculator to show the impact of your product / event would have if they purchased it
• Give details on switching costs and how they would save money using your product vs. a competitor.