Help us optimize our landing page!

Really cool product and great looking landing page overall!

When I initially loaded the page, I had a hard time figuring out what exactly the product was based on that top section alone. Once I saw the "Part of Everything" section and the associated video, I was immediately able to figure out what the product was before even reading any text. So with that said, I think my only feedback would be potentially finding a way to make that video more prominent since it does a great job of showcasing what your product is.

Landing page looks very clean.

Some quick tips

• Remove help from navbar
• Add CTA in navbar
• Testimonials need some work, I would spread them out like https://retro.versoly.com/
• I hate the scroll bar being changed :)
• Never seen a reddit account before on a landing page, not sure if good or bad
• Reddit and twitter links are wrong way around
• May be a stronger CTA at the bottom

Quick questions for you

• How was the process of building a new landing page?
• What problems did you have?
• What would you do differently?
• Was it built internal or external?
• Did you look at landing page builders?

Hey John,

Have you tried a page structure like the following before? I'm thinking that could be a good fit for presenting RyeBoard.

1. Start the page with a quick, one paragraph, one screenshot, 1/3 viewport height-high, description of the product. But make sure that right below, in the first screenful, you...
2. Add a "You've tried all these before" headline, then:
3. Add a bunch of things people tried but felt awkward about using. Trello boards: short anecdote for why they fall short in live meetings. Half virtual, half in-person meetings with video on the whiteboard: but the remote people couldn't read the stuff on the whiteboard and were too afraid to ask. Live-editing a file on Google Docs: You have to invite everyone first... A real whiteboard: but your stuff from the previous meeting have been erased and all you have is a photo.
4. Follow with a pair of "Instead of" > "You'd get" comparison lists. Instead of: lost momentum > quicker follow-up from the previous meeting. Instead of: Extroverts get their ideas out > Even the pensive team members contribute ideas.
5. Show an animated version of the product, followed quickly by...
6. A story describing a win (an "Imagine the future" section, if you will). Headline: "We've run three meetings this way, and boy what a difference." More people contributed ideas, we parked ideas for later and got some action items, and it's all there for next time, left as it is.
7. A call to action to scroll down to the demo.
8. Go on describing how the product works in detail.

That's my take. I think it'd be sharp.