Helping African Taxi Services Go Digital

Hey, I'm a fractional marketing freelancer.
I've started working with two traditional taxi services based in Africa. They aim to transform into local ride-hailing companies and have hired me for this transition.

Currently, I'm developing their GTM strategies and would love to share my insights and hypotheses to gain some inspiration from the community.

Perhaps someone experienced in this industry could share their tips with me.
Initially, I decided to identify a niche for each client. While searching for examples, I came across this article, which I found quite practical.

One of my clients is from Nigeria and operates electric fleets, which seems like a promising niche to focus on. Now, I plan to experiment with targeted messages through paid ads. Let's see how it goes.
Are you interested in following my experiments outcomes? Would love to hear your thoughts!