Helping Food Makers create Recurring revenue streams

I am building Croppia (www.croppia.com) to give Food Makers the ability to create a recurring revenue offering for their most valuable customers while also reducing marketing and operational costs.

The simple gist is that Food Makers can offer a new way to access products with a Monthly Reloaded Gift Card + Access to exclusive products, content and events.

What has been your experience with food-related subscription services (snack boxes, food meals, amazon subscriptions, etc)?