Here is what we did to get our first 10 paying users
Pre Launch
1.We shared our challenges and asked for feedback during the building phase (design, user persona, pricing, marketing, basically anything).
2. Help and support others, and make friends on Twitter.
3.Engaged in conversations where people are talking about the problem we were solving (you can use F5Bot, a free service that emails you when your selected keywords are mentioned on Reddit or Hacker News).
Soft-Launch
4. Create a no-brainer offer and DM potential users to share their feedback.
5. Reach out to users over DM of our previous product.
6. Joined the PH community on LinkedIn and share love with people asking for support and ask for feedback if they are our ICP.
About to Launch
7. Promoted our product in the communities of products we used to build your product (like softr, a no code website builder, has a community)
8. Joined the community of founders/creators we love (our favorite is morningmakershow)
9. Promoted our product on "pitch your product" tweets.
10. Launched on launchpads like Uneed, Microlaunch.
11. Launched our product on relevant platforms and directories. If you don't have time, we will be happy to help with Submission part with Boringlaunch.
Cross- Launch
12. Collaborated with founders and platforms having the same audience as ours.
13. Find creators and founders whose products or services work well with ours. (For example, we are building a platform submission service, Boringlaunch so we collaborated with a launch platform to create a bundle of featured listings on the platform with our submission services on other platforms)
Post-Launch
14. Tried ads on social platforms (didn't work out for us, but it may work for you)
15. Overdelivered and ask for a testimonial.
16. Shared your small wins and learning over the internet.
17. Try, try, and try until something works, and double down on what works.
P.S. The order of these steps may vary based on your product, audience, and 99 other factors. So, feel free to adapt and experiment.
We started by identifying our ideal users and their problems. Then, we reached out directly through social media, forums, and networking. We offered free trials, gathered feedback, and improved our product. Word of mouth and referrals helped spread the word. We created valuable content to attract interest. Engaging with early adopters built trust. Running small promotions encouraged sign-ups. We listened, adapted, and focused on delivering real value. Slowly, our first 10 paying users came in, proving that persistence and customer focus work!
Great list, definitely includes some things we haven't thought of yet. Thank you! Wishing you luck on your launch and excited to learn more from your journey!
Than you, glad you find it useful
This is a solid breakdown—thanks for sharing! We’re launching too, and it’s crazy how much early feedback shapes everything. Totally agree on doubling down when you find something that works. The cross-launch and collab ideas are 🔥—definitely taking notes on that! Best of luck on the launch and growth!
Love the soft launch aspect. I am in the process of launching an Ai powered golf app (I wont delve into details) and contacting users/partners with an offer could well drive it forward.
Cheers
oh thanks so much! I have sellvia online store and was thinking how to get more customers. now I think the problem was in social media cuz my accounts now are crazy boring. gotta improve them and start and ads there
love this! just launched our product and this gave me some great additional platforms to check out, thanks for sharing!
Thank you for this. This is really good and informative. It gives me a better insight on something I've launched and work on for acquiring paying users as well.
Glad you find it useful :)
Very informative, thanks! Could you elaborate on the no-brainer offer?
Thank you, No brainer price is like giving the product close to 50-70% discount to the value or to the competitor price (market rate) so price wont be a barrier to get early users.
That's amazing! When the MRR reaches $10,000, the ARR has increased by 30%. These figures are extremely impressive! Besides, in your SaaS toolchain, how do you manage customer data security? Also, when it comes to payment processing, Square vs PayPal? In your experience, which one integrates better with SaaS platforms?
Usually if you have open positions, It brings you a lot views from candidates and some just end liking the product.