Here’s an approach to come up with novel SaaS ideas

Here’s a strategy you can use to “come up with a SaaS idea”,

• Go to g2Crowd where you have quite literally every B2B SaaS category there can exist
• Go through the bad reviews which talk about what sucks with the existing product
• Add your own twist to your product by solving these problems & enter the market preferably focusing on 1 niche

After interviewing 100s of founders on the B2B SaaS Podcast, this is how almost 95% of SaaS founders get their ideas. It might be not be a conscious process, but they eventually end up fitting themselves into existing markets.

The rest 5% are category creators. It takes a ton of resources (funding) to create a new market by educating people. Don’t do this if you’re a first time founder.