Here’s how you can “build in public” based on real founder interviews.

After interviewing 100s of founders on the B2B SaaS Podcast, here’s a generic approach I believe founders can use to build audience.

From my conversations, I’ve realised that Linkedin & Twitter work best for business audience.

Linkedin typically seem to work very well for high ticket sales (say ACV > $10k) & Twitter works very well for reaching out to newer founders & SMB audience.

Pick a channel (sometimes both) & start being active. This would mean,

For Twitter:

• Regularly tweeting (use some automation tool to pre schedule)
• Shortlist a bunch of people who has your audience & start commenting (engaging) with every tweet of theirs almost immediately
• Slowly build your audience

For LinkedIn:

• Regularly post content
• Send cold connection requests to atleast 20-30 relevant people everyday (you can use automated tools if you are okay with some risk)

Slowly build audience, nurture them on a regular basis with your content, build credibility in their eyes. Within 6-8 months you should have good audience.

That’s about long term, but what can you do if you want some immediate results & absolutely no audience?

The best thing that works in the meanwhile here is to build in public communities (like Facebook groups, closed communities etc )
eg. How building in public led to 20,000 audience

Hope this helps.

PS. Note that this is a generic approach based on patterns that SaaS founders uses. You might have to experiment a bit to figure out the best approach for your niche.