Here's my Build in Public Challenge for 2024 - Get my habit tracker app to 1 Million downloads.
Hey Indie Hackers,
I'm embarking on what some might call an "impossible goal" - scaling my app, "21 Days Challenge App", to 1 million downloads in just one year.
And I'm doing it all in public!
Here’s the scoop:
The Project:
21 Days Challenge App, a habit tracker designed to help you build new habits in 21 days.
Launched: In 2018, grown organically without any focused updates or growth strategies.
Current Stats:
- 100K installs
- 2K monthly active users
- 200 daily active users on Android and iOS.
Plus, a website with minimal traffic and domain authority.
2024 Roadmap:
🔄 Revamping both iOS and Android apps.
💻 Launching a web version for seamless multi-device sync.
🎨 Enhancing UI/UX with engaging animations and streak features.
📈 Aiming to boost website traffic to 10K visitors/month (currently 8th on Google for "21 Days Challenge App").
Why Build in Public?
🌟 To inspire and educate fellow indie hackers and dreamers.
📚 Sharing every step: from product development to marketing strategies.
📈 Offering a transparent view of my progress with a public roadmap, documentation, and regular reports.
Join the Journey:
Starting Jan 1st, 2024, I’ll share the highs and lows, the strategies, and the progress.
An exclusive behind-the-scenes look at scaling an app from thousands to a million.
I invite you all to follow this journey, share your insights, and maybe pick up some strategies along the way. Let's make 2024 a year of unprecedented growth!
I will follow your journey. Good luck for now! :)
thank you, means a lot!
Hi Porush. If you don't mind would like to give you some free customer analysis report. From this customer analysis, you could understand what you potential customer are doing online and change your marketing strategy accordingly.
Here is the customer analysis : HABIBIT TRACKER CUSTOMER ANALYSIS
From the customer analysis "self-improvement habits" subject are one of the most frequent things your potential customer are searching and interreacting online ( google traffic 2.40K and on average around 57 up vote and 32 comments on reddit on this subject ) . You can adjust you blog and reddit posts accordingly to get more right customer and readers.
Going deep on the subject here are top things that your customer are interested about the subject :
ways to improve yourself in 21 days
building better habits
habits for self-improvement
Catering your marketing effort to these topics will get you the right customers.
Hopefully it will help you gain more customer and eventually buyers. You can also do the analysis your self using decentool.com
wow! this is super helpful, thanks for letting me know, will check out decentool.com (love the name though)
I will follow you journey. What is your strategy?
Thank You!
Here's my simple plan -
Optimise Organic Listing Acquisition (currently 10K users visit my listing on the app/play store every month and only 20% convert, thinking to optimize it)
Create SEO Content and rank on habit tracker app keywords on Google (around 50K combined search traffic in this category)
Create Virality in the App (such that every user that installs is convinced enough to bring 3 more friends to the app)
I already have 100K Installs, doing 1 and 2 to get another 100K more over the next 6 months, if every user brings 3 more that's 900K over a year.
I specialize in creating mobile apps. Would you be interested in connecting to share our ideas and possibly collaborate on bringing them to life?
What kind of growth channels are you looking to tap into?
Here's my simple plan -
Optimise Organic Listing Acquisition (currently 10K users visit my listing on the app/play store every month and only 20% convert, thinking to optimize it)
Create SEO Content and rank on habit tracker app keywords on Google (around 50K combined search traffic in this category)
Create Virality in the App (such that every user that installs is convinced enough to bring 3 more friends to the app)
I already have 100K Installs, doing 1 and 2 to get another 100K more over the next 6 months, if every user brings 3 more that's 900K over a year.
Hi Porush,
I am starting the "75 hard" challenge starting 1st Jan. Its a challenge to boost mental and physical fitness.
I am creating one video everyday about my journey and posting it on YouTube and Instagram.
One of the core of this challenge is to build healthy habits. I haven't used your app but at some point, I can use it and do a shoutout. Let me know if you would like to collaborate.
That's so awesome! Rooting for your success.
Here's the App's Link - https://21dayschallenge.app/
How did you achieve 100k users for your product?
100K was purely organic, didn't spend a dollar for user acquisition so far.
The App was inspired by a popular OTT series in India, there the main character has a challenge that he takes 21 Days to complete. Thus it initially grew from there, then we started ranking #1 on the major volume keywords on Google Play and App Store.
Although, many competitors have come and taken our traffic and position, but getting right back!
Check out https://ion8.top/
If you think you could do well with added reasoning to take your idea forward, or you need more conversions.