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Here's what you need to do get the best backlinks for your website.

To build some of the best backlinks for your website – you'll need to build relationships.

But building relationships at scale is easier said than done.

You see - the more people you reach out to, the harder it is to build and keep track of those relationships. Ever had a 100 close friends?

It's one of many challenges in link building. But like any other challenge, there's always a workaround.

There are 2 options:

One of the more popular solutions is to build a list of 50-100 people in your niche, and constantly engage with them.

  • Like and share their post
  • Put meaningful comments in their articles.
  • Support their launch.
  • Propose a partnership to promote each other's post and leverage each other's audiences.

Build that alliance of people you can trust that will share and link to your content. It is a great strategy especially for the long-term.

But what about the short-term? What if your clients or stakeholders don't have the patience to build that network?

What if you need to justify your link building efforts as fast as possible?

Here's the other solution: Lead with value through cold email.

Each time you send an outreach email, always ask this question:

What can you offer to your prospects that will help them either grow their business or make them more money?

  • A topic they haven't covered that will generate additional qualified visitors.
  • Access to your newsletter that's a perfect match to their ICP.
  • A mention of their brand from your website or other publishers in your network.
  • An offer to update a previously high-performing post/video/stats page.

These are some ideas where you can provide value upfront.

And the best part is that you can use these 2 solutions simultaneously so that you're building long-term relationships on the other side.

While building those quick links that you need to grow on the other.

What other value offers can you add?

on August 16, 2023
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