Hey guys! Validating my landing page, KaiKul, and would like to get some pointers from you guys

I hope this Loom video bit. ly/3OqaJUf from our head of growth, Chris, helps! It’s a lot easier to explain it on video tbh 😄

Your offer and your solutions are the most important.

Have you done any market research yet?

It's easy to understand what it does, and imagine how it can be achieved. But... for me the landing seems bland, generic and lifeless. Even the headline "accountability partner" sounds a bit harsh to me - when the whole thing is about achieving goals, being better self and helping each other.

It's like walking into a room that is cozy, with warm lights, plush pillows, nice decor, versus an empty room with blueish floodlights - like at the dentist.

I think the landing page should entice a feeling, so you not only understand what it does, but more importantly - feel it. I'd recommend figuring out what that feeling should be (being supported? achieving great goals? companionship?)

I think with a little reading it's quite clear what the value proposition here is which is a huge positive.

I don't think you need much change, but I would recommend a few things.

• Cut the paragraph size in the hero section, it's too big. Don't take that poorly because you can use that information in another small section on the page if you wish. But try and condense it into a much shorter paragraph or a super specific one liner.

• The 'how it works' section can just be smaller I think for now guys. It is broad and a bit difficult to digest, bring in the size of the images to icon size, and try to keep the 3 card system to something like 1500-1750px. It'll make it much easier to digest.

• I'd personally pick out your best 2/3 testimonials and create graphics that show them, its great to have long testimonials, but having so much text isn't that conducive to a smooth reading experience. With that said, this section honestly isn't bad at all guys. I just think it can be a bit more visually pleasing.

• I love what you've done under the 'Beta v1.1' section, use of icons is good, nice interaction and so is the copy, again I'd just make the section a little less wide.

Overall I think you've done a good job and iteration is part of the journey.

Closing notes would just be, bring in some colour, bring in an edge to the hero section typography and take another look at the width of your sections.

"What is the reason you don't want to join the beta version?"

I think you're asking too many questions in your sign-up form. I would be a bit hesitant to give my phone number straight away.

You can ask for a phone number afterward with something like "to enhance your experience....".

Start with your signup form's bare essentials (name, email). Try to create some signup flow where they can give the rest afterward.

Hey @stwboom,

I have just had a look at your landing page and at first glance, it looks ok on my laptop. However, it seems too broad on a larger monitor, making reading less desirable. There's a lot of text on the description under the header which many people may not have the time to read and understand your offering. Maybe look to simplify or reduce this.

The "how it works" section could use some structure. The title could be a little bolder. Hireachy is missing as I'm not sure what comes first. Perhaps make the 4 cards stacked in 2 rows instead of one. Also, use smaller less thickly lined icons and place them on top of the cards before the text.

Overall, I like the use of white space and also the use of purple to indicate the CTA's. Maybe incorporate a bit more purple in some areas so that it doesn't look too bland. There's a lot of text to read and get through before I can decide what to do. That's probably what's making people not want to take action.

If you would like some help in designing please reach out to me via email -design(at)designchecked(dot)co and I'll be happy to assist further.

Good luck and keep building!

My first thought was: Who is this for? Accountability partner by itself doesn't mean much. You could be trying to lose weight or start a startup. Is it really so general?

Actually I thought it was for founders clicked to join and realised startup accountability wasn't one of the options but there were lots of options. I think you need to niche down a lot more or at the very least explain more on the landing page

Hey there!

Your hero section messaging needs to be more straight to the point. It took me quite some time to figure out what Kaikul was about. The heading is fine but the description is a bit too fluffy. As a user, I need to know what Kaikul does within 2 sentences.

some ideas:
Heading: Don't tackle your dreams alone.
Description: KaiKul connects you with an accountability partner based on your goals and preferences. Stay on track with weekly virtual or in-person calls using a recommended agenda.

The images are a little bit too low quality and there's a lot going on. It may be more useful to show components of the feature you are trying to showcase rather than the entire screen.

Content is easier digested from top to bottom rather than left to right. Most of your section content feels too wide (probably cos i'm on a widescreen), making it a bit of a challenge to digest it completely. I'd suggest rearranging to vertical alignment, and perhaps the section's container with a max-width (i'd go for 80rem)

And personally, I'd love to have an accountability partner, but I am a bit concerned about whether I'm able to find people in a similar situation as me. Perhaps create a section that showcases the different areas of accountability we can experience in your platform.

Good luck! I know my feedback is more about the UI, but it's a great start! Get your platform out there as much as possible is the key!

Hi, @stwboom! I just checked out your website. Excellent work on the content and how you've laid out the info. But you can do much better on the design to make the website look good and guide the user's eyes from one section to another.

You get 4-5 sec to gain users' attention and these 5 sec decide if the user will be continuing reading the page or take the desired actions. So it's always better to make the hero section interesting and on point. Currently, you have a lot of text and a small CTA, to make the section interesting, you can cut short the content to make it crisper and add some attention-gaining elements on the hero.

Apart from that, the "How it works" section looks too cluttered, you can change the layout of it and add some white space to let the elements breathe.

You can also try increasing the size of CTAs a bit.

If you want to have a more professional and stunning website then you can check out DesignPixil

Insightful!!! Can experience the power of accountability with KaiKul... Also, the most important thing is tracking where it plays a vital role.. Use a SEO tool to track and measure your SEO success...

Hi @stwboom. I checked out your site KaiKul. First of all I should say that I'm a big proponent of anything that aides personal development and self improvement, like Kaikul. I'm not a design or UI/UX geek so I may not be able to help much there.

One big positive is that I was able to understand what the product was offering within seconds - a service that matches me with an accountability partner. A minor suggestion I have is to add a CTA right after the hero section and the copy that provides additional detail. So the words "Try KaiKul now" that's currently just text should actually be a button.

The other question I had - how are you currently finding and targeting users? How are you finding users that want an accountability partner? Are there places or forums where such people converge? Health/fitness locations or forums, personal development/ self-improvement communities? Are there ways you can engage with and target them in a genuinely helpful, non-spammy way? Just a few thoughts I had.

Optimize your landing page with a clear call-to-action and compelling value proposition. Simplify the registration process and address any confusion. Enhance credibility with testimonials and reviews, and continuously test and iterate for improved conversion rates. I also create leanding for my website (https://www.globalsources.com/?utm_source=3009304)

Your landing page looks nice, however, I find there's a huge gap between each section. Maybe reduce it a little bit.