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Hey Indie Hackers, I'm building SEOAI: see whether ChatGPT & Co. recommend your brand, and why not

Hey Indie Hackers, I'm Elias. I've done SEO for clients with my agency, AGENTUR CLICK, since 2017. Over the last months one question keeps coming up in client calls: "Why does ChatGPT recommend our competitor and not us?" I had no answer and no number, because rank trackers can't see inside an AI answer. So I built SEOAI.

What it does

SEOAI shows whether ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews recommend your brand or your competitors. It then tells you which passage on which page to change so AI starts citing you.

How it works

  • You add your brand, your topics and the questions your customers actually ask.

  • SEOAI puts those questions to all five platforms on a schedule (up to daily), per country and optionally per city, and reads every answer.

  • You get one visibility score, plus citation share, mention share and sentiment. Your real competitors are found automatically from the sources the AI cites.

  • For every question you see whether you're cited, only mentioned or invisible. The intent funnel shows where you drop out between "what is X" and "which X should I buy".

  • The citability audit compares your page, paragraph by paragraph, with the page the AI cites instead, and suggests the passage to add. Query fan-out shows the hidden sub-searches the AI runs before it answers.

Where it is today

SEOAI is live at seoai.de in English and German. I use it every week for my agency's client brands. The latest addition is local visibility: Google's local pack next to the AI Overview and the Maps places Gemini looks at, per city, with an alert when you drop out. It's run by an EU company, with data hosted in Frankfurt.

Pricing

  • Free plan: runs on your own AI provider API keys, no credit card.

  • Starter: €19/month.

  • Pro: €59/month, adds daily tracking and audits.

  • Agency: €149/month, adds white-label PDF reports and client emails.

Prices are excl. VAT, and yearly billing gives you two months free.

What I'd love your feedback on

  1. Have you ever checked whether ChatGPT or Perplexity recommends your product? How did you do it, and what would make you track it regularly instead of asking by hand once?

  2. The Free plan runs on your own API keys. Is that a fair trade for a free tool, or a hurdle that stops you from trying it?

If you want to see what AI says about your brand, you can start free at https://seoai.de.

Elias

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SEOAI