Quick update on therappai (AI video-therapy platform I’m building for 24/7 mental health support).
Last week I experimented with a new channel for early access signups: BetaBound.
Result:
19 new signups in a single day
66 people now on the waitlist 🎉
For context, therappai is building hyper-realistic AI video therapists with chat/voice support, CBT-style exercises, and crisis-friendly features for people who can’t always access a human therapist in time. Still early days, but seeing people resonate with the concept is a huge boost.
What worked:
Clear positioning: “AI video therapist you can talk to anytime” performed better than generic “mental health app” copy.
Being specific about who it’s for (anxious, burnt out, overwhelmed) instead of trying to be for “everyone.”
Letting people know it’s still early and I genuinely want feedback, not vanity signups.
What’s next:
Onboarding the first batch of testers from the waitlist
Refining onboarding flows and in-app guidance based on their feedback
Lining up a second wave of targeted testers in a few high-stress professions
If you’re looking for structured early users for your own product, I highly recommend chatting with Hailey Karter at BetaBound – she’s been great to work with: hailey@betabound.com.
If you’re curious about therappai or want early access yourself, happy to share more and swap notes with other builders in the mental health / AI space 👇