Home Page Feedback (THANK YOU)
Hello IH
Would love to get some raw feedback on our Home page and website.
We went live very recently and realised that most of our initial traffic click on a call-to-action that we had put at the top of the page but that led people to products directly without any education.
We now removed that but there are probably a lot of other things that are wrong.
Would really appreciate honest feedback.
Link is: esdesk.com.au
Hi @WillyT, congratulations on your launch. The pictures are great for explaining the product.
I'm not sure what "desktop converter". I would try to explain the product with this formula: a ___ so that you can ____. For example, "Esdesk is a cardboard stand that holds your computer above your desk so that you can stand up while working."
Another suggestion... You focus on several features that may not be the most important features to your audience. For example:
Instead, ask what is the most benefit of this product to your audience. Why should your audience buy this instead of a $400 standing desk. My guess is that it's the price. Another guess is that it's easier to transport to their home. So I suggest highlighting those features with language such as:
"This desk is only 10% the price of a standard office standing desk and can be set up in 1 minute instead of 4 hours."
Hey @WillyT, if this was helpful, then check out my website, SplashPad (https://getsplashpad.com). SplashPad helps you promote your product more effectively by suggesting marketing language that attracts attention and sells. In fact, these tips came straight from SplashPad. Good luck!
Thank you Ryanh1 - appreciate the feedback, will make some changes and see what happens. Will check splashed as well
Glad to hear it.
Hi! For me it us not clear who is this for? Do you have customers already? If yes, ask them who they are and why they buy it. I think you should focus on personalization.
Thank you for the feedback. I understand your point.