Hootsy - I built a tool that tracks which words visitors highlight on your site — launching today on Product Hunt
Hey IH community 👋
I'm Ayush, a 9 to 5 IT Professional, who got the courage to build something and share with the world.
I just launched Hootsy and wanted to share the story here because this community has always been where I come to think out loud.
The gap I kept seeing:
Working in marketing analytics, I watched teams obsess over heatmaps, scroll depth, and session recordings — and still make copy decisions on gut feel. None of those tools answered the one question that actually matters:
Which specific words made someone stop?
Highlighting is a native browser behaviour. People highlight things they care about — to copy, to Google, to save for later. That signal was always there. Nobody was capturing it.
So I built Hootsy.
What it does:
Drop a JS snippet on your site. Hootsy captures every text highlight your visitors make — passively, with zero friction on their end.
You see:
Ranked highlight counts per phrase
Breakdown by country, device, and OS
Live highlight feed with page URL and timestamp
Links visitors are clicking
Time spent per page
Who it's for:
Copywriters, founders, marketing teams, and agencies who want to know what's landing — before rewriting a single word.
Where I am right now:
✅ Live at tryhootsy.com
✅ Free to try (snippet takes 2 mins to set up)
🚀 Launching on Product Hunt today
Honest ask:
If this solves a problem you've had — try it and tell me where it breaks. That's genuinely more valuable to me than upvotes right now.
And if you're on Product Hunt today, an upvote would mean a lot to a solo founder 🙏
👉 https://www.producthunt.com/products/hootsy-2?launch=hootsy-2
Happy to answer anything in the comments.
tryhootsy.com
Ayush, Hootsy launched without a th locale. Thai buyers bounce English screenshots even when the product is good. I can mark Hootsy against an 8-point Thai-store checklist if useful.
Hey Ayush, congrats on launching Hootsy! Tracking which words visitors highlight is such a clever idea for understanding what actually resonates on a page. Wanted to flag a tool that might help with visibility after the PH launch -- it's called Markey (markey.app). It keeps your product consistently showing up on social so you're not scrambling to post updates manually. Could be worth a look. G
The signal is strong.
Heatmaps show where people moved.
Hootsy shows what actually created intent.
That’s the more valuable layer.
The bigger opportunity is not “highlight analytics.”
It’s message intelligence.
Once people use this to see what gets highlighted, the next obvious question becomes:
which words increase action, trust, or conversion enough to rewrite the page around?
That’s the real wedge.
“Hootsy” is memorable, but the product is already moving closer to copy intelligence than simple highlight tracking.
Xevoa.com would carry that broader positioning better if this expands from behavioral analytics into conversion intelligence.