How a 3-Week Improvement Sprint Turned a Forgotten SaaS Into a Growing Product
It has been months since I posted here. And five years since I last touched anything related to NameScore.
At the beginning of this year, my friend and I took over NameRobot (which was absolutely not planned), a suite of naming tools that had been sitting quietly for a while.
We decided to revive everything, one service at a time. The next one on the list was NameScore, the simplest and smallest one. We gave ourselves three to four weeks to improve it as much as possible.
Here is what happened during those three weeks.
Week 1: Rebuilding the Website
The first impression was bad. The old website looked outdated, slow, and confusing. It was not clear what NameScore actually did.
So in the first week, I focused on structure and clarity:
Completely redesigned the layout and navigation.
Expanded the FAQ section with better answers to real user questions.
Rewrote the copy to be clear, short, and action-focused.
The goal was simple: remove friction and help users understand the product within seconds.
By the end of week one, the site finally felt modern again. Not perfect, but solid.
Week 2: Simplifying the Funnel
The old signup funnel had too many steps, forms, and distractions.
It was a perfect example of how to lose users before they ever see the value.
So I removed everything unnecessary and built a new, three-step flow:
Enter name -> Choose category -> Order
That's it.
Simple, direct, and fast.
Now the funnel can be linked directly from anywhere.
That allowed me to start planning landing pages for different niches and keywords, something that would have been impossible before.
By the end of week two, people were moving smoothly through the process.
Week 3: Improving the Core Experience
The final week was all about trust and engagement.
Added Apple Login
Rebuilt the Google Login for faster authentication
Updated the dashboard wording and layout using ideas from Hook by Nir Eyal
I wanted users to feel guided right after signing in. No confusion, no dead ends.
This week made the biggest difference. People started completing their onboarding and actually using the product again.
The Results
Before the 3-week sprint: about 2 signups per week
Now: around 10 signups per day
No paid ads. No growth hacks.
Just better UX, cleaner structure, and clearer messaging.
What's Next
I am continuing to build on this progress:
Creating landing pages for specific use cases
Running A/B tests on funnel steps and CTA texts
Tracking conversion data to see where people drop off
Collecting real feedback from users before adding new features
The idea is to keep improving small pieces every week, instead of waiting for one big relaunch.
And the next service on the list is already waiting: the Naming Toolbox.
It will be the next one to get a full rebuild and improvement sprint, just like NameScore.
The Bigger Picture
After years of silence, a small and nearly forgotten SaaS is alive again.
Traffic is growing, conversions are up, and users are returning.
It all started with three weeks of focused work on the fundamentals.
If you have an old project sitting on the shelf, maybe it just needs the same thing:
a few intense weeks of care and focus.
Let's keep building useful products that actually help people.
