How a 30-second screen recording turned 58 free signups into $54 MRR.

If you're getting traffic but no signups, or signups but no sales, it's probably not your product. It's your landing page.

I launched PostClaw 3 weeks ago. AI agent that lets you post to 13 social media platforms from one chat. Right now I'm at 58 signups and 2 paying customers. $17/mo starter, $37/mo pro. $54 MRR.

Not huge numbers. But 10 days ago I had zero revenue and zero signups for a full week. Two changes fixed that.

The headline

My first headline explained the product: "Publish on 13 platforms from one chat." 40 signups in 2 weeks.

Then I swapped it to flex the tech stack. Zero signups for a week. Same traffic, same product, different words at the top.

I rewrote it around the outcome: "Your social media. Done in 30 seconds."

8 signups that same night. Not over a week. That night.

The first headline described the product. The last one described what happens for YOU. Your social media, done. 30 seconds. A result you can picture.

If your headline talks about what your product IS instead of what it DOES for someone, you're probably losing signups right now.

The demo video

But signups aren't sales. I had 48 signups and zero revenue. People were curious enough to create an account but not convinced enough to pay.

I recorded a 30-second screen recording. Just me using the product, typing in the chat, posts going out to Twitter, LinkedIn, Instagram. No script, no editing. Just the thing working.

Two paying customers within 48 hours.

You can tell people what your product does all day. But the moment they SEE it working, something clicks. "Oh, it actually does that." That's when someone pulls out their card.

If you don't have a demo video on your landing page, add one today. It doesn't need to be polished. It needs to exist.

What I'm doing right now

Zero ad budget. So I'm putting content everywhere until the numbers tell me where to focus:

• IndieHackers 3x/week
• Reddit in relevant subs
• 4 blog articles per week for SEO
• X daily
• Just started TikTok

No idea which channel brought the 2 sales. Don't have attribution set up yet. But the landing page is what converted them.

$54 MRR is tiny. But 10 days ago it was $0 with zero signups for a week. One sentence and one 30-second video turned that around.

If you're stuck at zero revenue: look at your landing page before you touch anything else. Is your headline about your product or about the person reading it? Can someone see it working without signing up first?

Fix those two things. Everything else comes after.