📈 How a hater's sarcastic Reddit comment doubled our users overnight

We’ve been quietly building Composed which is a tool that helps people write better texts (especially for dating). Think AI that helps you be witty, smooth, or sincere... without sounding like a robot.

The other day, I joined a Reddit thread about dating profiles. I didn’t mention our tool byname , I just shared some thoughts on how people struggle with first messages. Someone replied:

“Ah I see your back again promoting your AI tool.”

I hadn’t even mentioned the name or link. But the opportunity was too good to pass up 😏

So I responded (ironically, of course):

“Wait which one? 😅 You mean getcomposed.io? Oh no, definitely not the one quietly blowing up…”

Then I screenshotted it, made a meme:
🧠 How a hater accidentally doubled our user base
…and shared it in a few groups.

The result?

• 2x daily signups

• A 34% increase in returning users

• DMs from people saying “okay this is actually cool”

Takeaway:
If you’re building something weird, useful, or delightful you should lean into the moments where people try to roast you. Self-aware humor beats defensive energy every time. Bonus if you can spin it into content.

Use friction as fuel 🔥