How Amazon Sellers Still Waste Hours Exporting Data (and why that’s a huge opportunity)

I’ve been talking to Amazon sellers recently and noticed something surprising.

A lot of them still manually download reports from Seller Central every day.

Things like:

• Search Query Performance

• Top Search Terms

• Sales & Traffic

• Inventory reports

All of it involves:
logging in → clicking around → exporting CSVs → repeating daily

For sellers doing this at scale, it adds up to hours every week.

What surprised me more is that the “official” solution is the SP-API.

But in reality:

• setup is complex

• requires dev resources

• not something most sellers want to deal with

So most people just stick with manual workflows.

That’s where the opportunity is.

Instead of building another dashboard or analytics tool, I started exploring a different approach:

What if you could just extract the data directly from Seller Central itself?

No APIs
No setup
No external dashboards

Just:
open browser → run → export

This led me to start building something that runs entirely inside the browser and automates these workflows.

Still early, but the idea is simple:

Turn Seller Central into an automated data engine instead of a manual one.

Curious to hear:

Are people here dealing with similar workflows?
Or is everyone already fully on APIs?