How an artist tripled the revenue of her high end art instruction business with no-code

Hey @IndyDevDan—that's a super tough question to answer. I don't think it can be narrowed to specific use cases or industries.

In general how I look at it is no-code is enabling a lot of less technical people to build the types of businesses that used to require a developer. Christine's story (for the art instruction market) is a perfect example. 10 years ago she would have had to pay tens of thousands of dollars for a developer to build a site similar to what she now has with Outseta and Webflow.

In short, that's the opportunity—enabling less technical people to build serious digital businesses of all types and varieties. If you can tell a piece of software the behaviors that you need, these tools can spit our the required code snippets that you need.

Geoff

Hey @ItsKev,

I understand the point you're making, but that's generally true of anything sold online. It's probably the single biggest crutch that IndieHackers use to explain why they haven't had more success.

What's really compelling here is that this setup *doesn't" require artists to have a pre-existing audience or massive reach. Christine has neither. She's now making significant income serving an audience of about 200 people—she'd need an audience of tens of thousands to make similar income on one of the mass marketplaces. They might be able to deliver that sort of reach, but the learning experience suffers.

Geoff