One thing I’ve noticed while building products is that getting the product live is often easier than getting the right people to discover it.
A lot of small SaaS, AI tools, and indie products are actually useful, but they don’t have a large audience or marketing budget yet.
I’m curious — what has worked best for you when trying to get your first real users?
For example:
• Founder communities
• Product directories
• Reddit
• X/Twitter
• Content/SEO
• Direct outreach
• Product launches
I’m also building a free product discovery platform called LaunchNest LN, where founders can launch SaaS, AI tools, developer tools, and indie products and give them another channel for discovery.
If you’re building something, feel free to share what you’re working on. I’d genuinely like to discover some interesting products and hear what’s working for other founders.
🌐 LaunchNest LN:
https://launch-nest-ai.base44.app
One thing that’s worked for me is pairing niche communities with a concrete offer instead of a generic launch. I’m building ProposalFast for agencies: proposal creation, client Q&A, e-sign, and Stripe checkout in one flow. I’m testing a hands-on Proposal System Setup for $497 (https://buy.stripe.com/28E14f0HU7hH0My3cU7g401), plus a $29/month Founding Pro plan (https://proposalfast.ai/pricing). I’m also doing a soft Product Hunt launch tomorrow: https://www.producthunt.com/products/proposalfast-2?launch=proposalfast-2. Curious what channels have brought your first users?
One thing that worked well for us was going beyond the usual “post on Product Hunt / X / Reddit” approach.
For a B2B product, the first users often come from very specific use cases rather than broad promotion. We focused on finding people who already had the problem we were solving, then publishing practical content around those problems.
The interesting part is that the content itself didn't always convert immediately. It helped us understand which problems people were actually searching for and talking about, and those insights were much more useful for shaping the product and messaging.
For SaaS founders, I'd probably prioritize 1–2 very specific customer profiles first rather than trying to reach everyone.
One distinction that has helped me is separating a channel that produces feedback from one that produces qualified conversations. We're currently testing direct outreach for a narrow B2B problem, and the useful signal has not been clicks—it's whether someone can describe a recent workaround, the time it cost, and what made them act. I'd be curious whether LaunchNest plans to track which listings lead to a conversation or activated user, not just visits.
For a consumer Android product, I had to split “first users” into two groups: technically patient testers who can report sign-in, device, and crash details, and real target users who reveal whether the product is useful at all. Founder communities are better for the first group; narrow interest communities and direct conversations are better for the second. Mixing both groups produced vague feedback, so I now give them different test scripts and measure completed conversations rather than installs. Which channel has given you users who actually returned after onboarding, rather than only trying the product once?
Also in this same internal debate. It's incredibly hard to find the right voice on social media. My brother owns a video production company that specializes in social media content and his advice is just post as much as you possibly can. Like even if you think its redundant.
The pattern I keep seeing work: pick ONE channel where your users already complain publicly, and answer those complaints for 30 days before you ever mention your product.
For me it was grant/funding forums — people asking "why did my application get rejected" every day. I answered with data, no pitch. After ~20 answers, people started checking my profile on their own. First 10 users came from that, not from launches, directories, or ads.
Launches give you a spike. Consistent answering gives you a slope. You need the slope.
Also: your first users will come from problems you solved for free in public. If you're not willing to do that 20 times, paid acquisition will just be expensive guesswork.
This is the eternal struggle for indie builders—shipping is the fun part, distribution is the real job!
For me, focusing on targeted value-first outreach rather than broad broadcasting has been key. Since I'm currently running an AI consultancy for UK businesses and built a free AI visibility audit tool to help SMEs check how ChatGPT and Perplexity see their brand, finding where those specific conversations happen has worked way better than standard ads.
Also, directories like LaunchNest are a great way to escape the zero-traffic void at the start. Congrats on building it, and I'll definitely check it out!
Building CashRunway — an Excel workbook that gives small business owners a rolling 13-week cash flow forecast, monthly P&L, and break-even point in one dashboard. No macros, one-time download.
Been live about 10 days on Gumroad, still figuring out distribution more than the product itself. Reddit (relevant subreddits, genuine comments not pitches) has been the main channel so far.
Link if you want to take a look: https://ardhadigital.netlify.app
Useful breakdown, thanks. Slightly different angle since I'm building a consumer social app (Nivoly) rather than SaaS: directories/SEO barely matter for us, the whole game is friend-to-friend invites. What's worked best so far is finding one small, tight-knit community (student associations in our case) and getting them to play in a group, rather than individual signups from a directory or subreddit. Curious if other consumer/social builders have found a channel that beats the directory playbook above.
The posts-per-day framing flipped something for me that I'd been getting wrong. I was optimising for reach (big subs) when the actual variable is dwell time on the front page. Your 192k sub with 2 posts a day is essentially a curated newsletter - your post stays visible for 24 hours instead of 2 minutes. Completely backwards from how most people think about it.
On directories: the nofollow audit is the kind of work nobody does because it's tedious. I'd add one more check - look at whether the site itself gets organic traffic. If the directory doesn't rank, a dofollow from it isn't moving your needle much either.
What actually got me my first real users was communities like this one. Specific, topic-relevant, small enough that people actually read things. Not distribution - conversation. One person saying "this solved my exact problem" in public does more than 50 directory listings.
Getting the first real users is usually about solving a specific problem for a specific audience rather than trying to reach everyone. Early users can come from personal networks, niche communities, direct outreach, product demos, and valuable content. The key is to talk to users, understand why they need the product, and use their feedback to improve it quickly. The first 10 loyal users can teach you more than 1,000 random visitors.
I don't have them yet — I'm about a week out — so take this as notes from
the prep rather than a win. But the prep turned up three things I hadn't
seen said anywhere, and all three would have cost me the launch.
Every community gates new accounts, and you can't fix that on the day.
Indie Hackers needs 10 points before you can post, and points come from
comments that get upvoted, not from commenting. HN marks accounts under two
weeks old in green, and the community's bar for self-promotion is far higher
than a new account clears. Most subreddits auto-remove a day-old account.
I had budgeted a launch day. What I actually needed was a launch fortnight,
and it starts with making the accounts.
Check what your email provider's free tier allows before you send anyone.
Mine is 100 a day. Sign-in is a magic link, so that's a hard ceiling of
about 100 signups in a day — and the emails my product itself sends come out
of the same allowance. A front-page post clears that in an hour, and person
101 gets an error instead of a login. The best day would have been the one
that failed hardest. I've now written down the number at which I upgrade,
and I hit the big channels only after that.
Show HN's rules exclude sign-up pages by name: "Show HN is for something
you've made that other people can play with." Mine asked for an email before
it showed anything, which is exactly the shape that gets flagged. So I built
a demo that needs no signup. That turned out to be worth doing regardless —
I was asking for an address before giving anyone a reason to hand one over.
What I'd most want to hear from people further along: did the founder
communities actually produce customers, or mostly feedback? I've been
assuming the people here aren't my buyers, and that I'll need a slower,
uglier channel for those. Curious whether that holds up.
My first users came from conversations, not channels.
Channels distribute products. Conversations reveal problems.
For Aura++, the first real users weren’t from a launch spike. I went through Product Hunt makers one by one, messaged them personally, and over-delivered so they’d tell other founders. Slow, but those users stuck. Curious what you’re betting on first — community, cold outreach, or content?
Still early here, so take this as one data point: the broadcasting channels (directories, launch posts) produced zero. The only thing that moved was answering questions in the places my users already ask them, and watching which question keeps recurring. Doesn't scale, but it's the only signal that isn't a vanity number.
Genuinely honest answer from someone still at zero users: none of the channels you listed have produced one yet, and that's worth saying plainly rather than pretending otherwise. What I have learned the hard way:
Reddit got the account banned this week — genuine, on-topic comments, but high posting frequency across subreddits triggered spam detection regardless of content quality. Worth knowing the platform gates on activity pattern, not just what you write.
Founder communities (IH specifically) have been the most valuable thing so far, just not for the reason I expected — not traffic, but real technical pushback that's made the actual product better. Someone pointed out this week that's a proxy too: engagement from people who like discussing product design isn't the same signal as a real user trying the thing.
The only real forward step: sent the product directly to one friend a few days ago, no walkthrough, just "try this and tell me what's confusing." Small, unglamorous, and the only channel so far that isn't a number I can inflate just by posting more.
Through seo
I separate discovery from activation. For a new product, I pick one narrow problem and spend a week answering the exact questions buyers already ask, then track one action: a first successful result, not a visit or signup. That gives me language for the landing page and tells me whether the channel is reaching buyers. Directories can add surface area later, but they are a poor substitute for ten conversations with people who already feel the pain.
The directory audit in this thread lines up with something I think gets missed: the real filter isn't "does this site give a dofollow link," it's "do the people browsing here actually have the problem I solve." Most founder-facing directories send you other founders in inspiration-browsing mode, which is exactly why takixzsx's question answers itself - communities like this one reliably produce feedback and almost never produce revenue, because the audience overlap is accidental. The channel that tends to break that pattern is finding the two or three places where your buyers already describe the pain in their own words (a low-volume niche sub, a Slack, an old forum thread that still ranks for the complaint) and answering the question in public without announcing anything. On the posts-per-day point, I'd pair it with a second metric before you commit an evening to a sub: what share of the current top 25 posts are self-promotional, because a slow sub with zero tolerance for launches will still quietly eat your post. Given that you're building LaunchNest, how are you planning to handle the chicken-and-egg problem where the founders submitting products are also the only people reading the listings - are you going after a specific buyer-side audience, or betting on SEO to bring in non-founder traffic?
First users: DMs to people stuck on Sheets/Webflow stacks. Building Row.so — https://row.so
I'm still at the validation stage. I tried Reddit first, but my posts got caught by the filters, so I learned pretty quickly that "just post it somewhere" isn't really an acquisition strategy.
I'm trying smaller founder communities now and focusing more on getting a few real conversations instead of chasing views. Still figuring out what actually works.
The question that moved things for me was not which channel works, but which channel produced the sessions that actually converted. Those turned out to be different rankings, and they disagreed almost completely.
The referrers table said directories and launch posts were the biggest sources. Session replay said every session that reached a paid action had arrived on a narrow long-tail search page, not the homepage, and clicked the primary button within about ten seconds. None of the broadcast traffic did anything at all.
If you have Microsoft Clarity on the site, which is free, the exact path is Recordings, then Filters, then User actions, then Smart events, and select your signup or checkout event. It returns only the sessions that converted and nothing else. Watching ten of those beats a month of staring at the referrers table, because you see the entry page and the seconds before the click instead of guessing at them.
Two boring things fell out of it:
The comment above about answering questions where your users already ask them matches this from the other direction, and I would weight it heavily.
On your own list, the honest ranking I would give from that lens: content and SEO on narrow intent first, direct outreach second, communities third, directories and launches last as a brand-presence line item rather than an acquisition channel.
If you want the state-of-play version before you pick, contentmation.com/score is free with no login and benchmarks a site across six channels, SEO, social, content, technical, directory and email. It will not tell you who converted, that part you still have to watch yourself.
The channel matters less than whether you can name the 20 specific people who should be using this. My first customers at Henson Group came from doing free migration work for companies that lost their IT after 9/11: no channel, just a list of names and a reason to call. If you cannot write that list of 20 today, directories and launch platforms will not fix it, they will just send you traffic that never converts.
Early users usually come from a clear problem-market match plus a repeatable channel—not from launching everywhere at once.
I’d speak with a small group in one niche, use their exact language on the landing page, then test one channel where they already ask for help. Measure a meaningful action—demo booked, trial completed, or first result—not just traffic.
Directories can support discovery over time; the real signal comes from conversations and activation.
I think the first users usually come when a product reaches the right community rather than through broad advertising. I’ve noticed this even with smaller tools: SuperColoring, which I use for creating crosswords, feels much more natural to mention in places where people are already interested in puzzles or looking for ideas for them. When the product actually fits the audience, that kind of discovery feels much more natural.
The dofollow audit is solid, but it answers an SEO question under a first-users headline. Every product I've had get early traction got its first 50 users from me manually talking to people who already had the problem, and directories only mattered later, once there was something worth ranking. Worth noticing that this post is better distribution than all 19 of those sites combined.
for me i publish on linkedin
i publish product screenshots and case study
also i publish to facebook specific groups
my app focus on landlords that's where i found a lot of landlords interest with it
For me, SEO and niche communities have worked best. I’m building a free platform for Philippine motorists, focusing on specific needs like checking an MV File Number and tracking LTO plate status. Answering relevant questions and creating useful content feels more effective than simply promoting the product.
https://trackyourplate.online/
The thing that took me longest to accept: a launch does not create an audience, it spends one.
We launched three times to nothing. Each time I assumed the listing was wrong, so I rewrote the tagline, redid the gallery, polished the copy. The actual number that explained all three was sitting in plain sight: fifteen followers on the product page. That is the list the platform notifies at midnight. Fifteen people got told, four of them showed up, and the algorithm correctly concluded nobody cared.
So the order I would use now, and the one I am running today:
The part nobody says out loud is that steps one and two are most of the work and neither of them feels like launching.
I build AI Applyd - https://aiapplyd.com?ref=indiehackers - auto-apply that proves your application arrived.
What's worked best for me so far, still early days, has been niche Reddit communities over generic ones. A broad post in a big general subreddit gets ignored or flagged as promotional, but posting in a community where the audience actually has the specific problem your tool solves gets real engagement — even critical feedback, which ended up being more useful than any upvote.
Biggest lesson: check each community's rules before posting. Got a post removed in one subreddit for self-promotion I didn't realize was against the rules, learned to check first every time now.
Since you asked — I've been building BytePriva, a set of free browser-based tools (calculators, PDF tools, image tools, and business tools like an invoice generator and a POS system). No signup, nothing uploaded, everything runs client-side. Still solo and iterating based on feedback. bytepriva.com if anyone wants to poke around.
Will check out LaunchNest too, always good to have another discovery channel.
Had an interesting experience with SaaS directories recently.
I was preparing to submit LogoAI (https://www.logoai.com/) and spent time making sure all the product information was accurate. Then I discovered a listing already existed, but updating/claiming it wasn’t straightforward. The process looked like a free submission at first, but eventually required a $9.9 payment.
Not a huge amount, but it made me wonder how other founders manage outdated third-party listings for their products. Do you usually pay to claim them, or just move on?
Hi Asif how are you I want to ask something plz let me know your email
"Founder communities" undersells what's actually working for me — it's not the community, it's writing something specific enough that people in it push back. My IH build-log posts get real engagement when I say something wrong or incomplete out loud (a fix that "only solved a third of the problem," a proof that turned out not to be independent), and then the comments do more work than the post did. Two people (SuperMcG, gavin2026) independently landed on nearly the same architecture I was reasoning toward, in the comments, for free.
On raw acquisition though, I'll be honest: 37 waitlist signups, zero I can trace to indiehackers specifically. So take "founder communities work" with a grain of salt — they're great for sharpening the thing, not proven yet as a users channel for me.
Reddit and X have been my main two so far, Reddit works when I'm actually adding to the conversation instead of just linking out, X is slower but the DMs it brings in tend to be higher quality. Just started testing Peerlist and Medium, too early to say anything useful yet. Directories gave a short traffic bump then nothing. Also spending time in Shopify communities since that's closer to where our users actually are.
Building BigRadar - AI support inbox with flat pricing instead of the usual per-resolution billing. Genuinely trying to figure out which of these actually converts past the first few users, not just which one drives traffic. Will check out LaunchNest too.
I spent today actually verifying the "product directories" option rather than just submitting to them, and the results were bleak enough that I think they're worth sharing.
I took a popular recommended-launch-sites list and checked every non-Reddit site on it by fetching a live product page and reading the
relattribute on the outbound link. Out of 19 sites, only three give a free listing with an unconditional dofollow link: Pitchwall, Microlaunch, and SideProjectors. The rest were some combination of:rel="ugc nofollow noopener", so zero link value)/visit/xroute returns 307 with anx-robots-tag: noindex, nofollowheader, so the SEO value is exactly zeroThe one that annoyed me most: a well-known beta-launch site has "All plans include a do-follow backlink if featured" in its FAQ, but every product page I sampled links out through a 301 interstitial with
rel="noopener nofollow". It's also fully paid now — their own FAQ says "there is no free submission option."Two things I'd take away from that:
relyourself on a live listing before spending an evening on submissions. It's one curl per site.Unrelated to directories, the surprise for me was that dev.to passes a dofollow link from the article body once a post is past its initial cooldown (new posts get
noindex+nofollowfor the first few days, which I assume is anti-spam). If you're writing anyway, that's a stronger link than most directories will give you, for the same effort.On Reddit: the thing that changed my thinking was that subscriber count is roughly irrelevant and posts-per-day is what matters. A 192k-member sub that gets 2 posts a day keeps your post on the front page for a day or more; an 839k-member sub posting ~240/day buries you in minutes. I'd been sorting candidate subs by size, which was exactly backwards.
For the first users, I think direct outreach beats distribution channels. You learn much more when you personally talk to users, watch how they use the product, and understand why they stay or leave. The first 10–20 users are often more valuable for product learning than a much larger audience.
Straight answer to your question: your hypothesis holds up.
I run a mix of DTC brands (supplements in FR, peptides in the UK) and one B2B agency (GEO/AEO for UK/IE). Across all of them, zero paying customers have come from IH, HN, r/entrepreneur or any founder-adjacent community. What I've gotten: useful feedback, one or two reframes, occasional peer intros. Zero money.
Customers come from wherever they're already typing their problem:
Related to your Show HN framing — good instinct killing the email gate. Also worth watching the first 60 seconds of your onboarding obsessively. That's where the "looks cool" people quietly drop off, and they will never tell you why.
"Launch fortnight" is the right frame. Good luck.
The first users usually come from a narrow workflow where the pain is already expensive, not from broad launch traffic. I would pair each acquisition channel with a measurable activation event—such as completing one real task—and ask every early user what nearly stopped them before signup. Which channel has produced users who still return after the novelty of the launch wears off?
Completely agree with this perspective. Keeping things simple early on really helps avoid over-engineering. Thanks for sharing!
reddit
Real talk from someone about a month in:
I built a tools portal (browser-based, no backend) and spent a good
chunk of time registering it everywhere — AlternativeTo, SaaSHub,
SideProjectors, dev.to, even wrote a post on a Brazilian dev community.
Did the whole SEO thing too (sitemap, hreflang, structured data, the
works).
Result? Backlinks, yes. Users, barely. Organic search is crawling up
(~14 sessions/week now, started at zero), but it's painfully slow.
None of the directories brought real traffic directly. They're for
Google, not for people — I just didn't realize that at the start.
What actually got people to look at the site was a post where I talked
about a nasty WASM bug I ran into with QPDF (the PDF lib compiled to
WebAssembly — the main function throws the error code instead of
returning it, and the only way to capture the log was swapping
console.log before init). Devs clicked because the problem was
interesting, not because I asked them to.
The comment from TruthLoopAI hit home — I definitely spent more time
on channels than on conversations. If I could rewind, I'd talk to
10 people before touching a single directory.
Starting a new project now (mobile app, different niche) and forcing
myself to do conversations first this time. It feels weird doing
"nothing" but honestly the last month taught me that registering on
20 platforms feels productive but isn't.
Anyone here dealing with multilingual SEO or client-side processing
stuff — happy to trade notes, I learned a lot the hard way.
One underrated channel is building something people can participate in, not just list themselves on.
For BuilderBench I’m testing that angle as a free founder challenge: 8 quick events, one all-round score, and the top five get their SaaS linked on the leaderboard. It gives makers a reason to share because it is playful instead of another directory pitch: https://www.buildersbenchmark.com/
It's a bit complicated, I think. Currently, I've developed a BI analytics tool called BlunxAI, a semi-open-source solution:
BlunxAI transforms your database into a collaborator that understands your business, monitors your metrics day and night, and alerts you before a problem becomes visible—without a single line of SQL, without per-user billing, and integrated directly into your existing application. It's available at https://blunxai.com/
It's the first solution of its kind in the world.
But I'm having a lot of trouble contacting potentially interested people. I don't know if my messages are being ignored and not seen, or seen and ignored… It's a bit frustrating, to say the least.
For me, tracking people with active buying intent on Reddit and social communities has worked 10x better than cold outreach or directories.
The problem is most social monitoring and lead-gen tools right now have two big problems:
Either they look and feel like enterprise software from 2012 that hasn’t seen a UI update since Obama was president, or they force you to install sketchy Chrome extensions, hack together local terminal scripts, and leave your laptop open 24/7 just to grab a few posts.
We got pretty sick of that workflow, so we built BuyerWatch (https://www.buyerwatch.co).
It’s an intent radar for Reddit, Bluesky, and X that runs quietly in the background without needing your computer open. A few things we focused on:
We built this mainly for founders trying to find early users through organic discussions without spending 4 hours a day scrolling search bars.
Can confirm the point-gate mentioned above tried to publish my own Show IH post about an hour ago and got "You can't create posts yet." Had no idea comments needed to be upvoted first, not just posted.
Where I'm at: pre-product, testing demand with a landing page (email signup only, no charge yet) before building anything. Zero users so far, but early signal posted in two subreddits and got two genuine replies within a day, no promo needed, just answering people's actual questions in their threads. Slower than I expected, but real.
Question back to the thread: for people who landed users from cold outreach specifically did it work better once you had SOME proof (even just conversations, not paying customers), or did it work going in fully proof-less?
Tiny proof helps, but it does not need to be impressive. I would rather send "I talked to 6 freelancers and 4 mentioned this exact workaround" than "we are launching soon." It gives the person something concrete to react to, and it keeps the ask closer to research than a pitch.
If I had zero proof, I would make the first email two questions about their current workflow, not a product ask. Then the second touch can say, "based on what you said, I made this small thing."
That's a really clean way to frame it ... questions first, output second. I've been assuming I needed to show something built before anyone would engage with me. Going to steal this structure for when I actually reach out to prospects. Thanks.
One low-friction channel I’d add is “playable discovery”: give founders a reason to share something fun before asking them to care about the product. I’m testing this with BuilderBench, a free founder challenge with 8 events, one all-round score, and top-five SaaS links: https://www.buildersbenchmark.com/ . Feels closer to a community game than a directory, which may make sharing less awkward.
A useful early-user filter: prioritize posts that name a painful workflow, a current workaround, and a reason to act now. I’m testing a small service that turns those signals into 10 scored, reply-ready targets in 48h for $47 (FIRST3 makes it $27 for the first 3). Reply SAMPLE if you want a free sample row before deciding.
Got my first users for widmn.com on LinkedIn through engaging posts. It was enough for testing some hypothesizes and validating the idea in general, however stuck with getting beyond that.
So also interested to deep dive into stories and best practices of other founders in this thread=D
honest answer from the trenches: we are pre-launch (local-first ai assistant for freelancers, yaven.ai/?utm_source=indiehackers&utm_campaign=agent_growth) and so far the only honest lever has been showing up in communities daily with actually useful comments, not promos. quora answers, hn threads, here. slow and unglamorous but it compounds and costs nothing.
the surprise: surfaces where you have zero followers are basically shouting into the void. question-and-answer sites put you in front of strangers for free because the question already has an audience.
genuine question back: has anyone here actually got first users from x or instagram, or is it all communities and direct outreach?
I think finding the first users is one of the hardest parts after building a product. Even a good tool can go unnoticed without the right audience. I believe a combination of useful content and small niche communities can work really well in the early stages.
Thanks
I’m testing this right now with a very niche B2B product, and the biggest lesson so far is that broad “launch” channels are less useful than going where the exact problem is already being discussed.
What seems to work best early on is:
I’m also finding that direct outreach can work, but only if it feels like research or problem-solving rather than a cold sales pitch.
For first users, I’d probably prioritise niche communities + direct conversations over paid acquisition until the messaging is proven.
One thing that’s worked for me is treating early outreach as research: have 5–10 short conversations with the exact user, ask what they’re doing today, then follow up with one tiny, specific next step. It’s slower than broadcasting, but the replies are much more useful. Founder communities have been good for learning too—when the comment is genuinely answering the question rather than dropping a link.
Same constraint here: $0 ads, no fake traction.
What actually moved the needle was a one-page checkout with a fixed SKU and a same-day delivery promise, then putting that URL only where a stranger already asked for ops/scoreboard/prompt help — not blasting random directories.
Self-serve page if useful (digital ops scoreboard + AI prompt packs, Cash App notes only): https://lucid-quasar-z669.here.now/
Curious what’s converting for you this week — a thread reply, a directory, or inbound email?