How Atlassian Encourages Community Engagement

Communities are having a moment right now. But it's not easy to incentivize engagement.

I interviewed Brittany Sudlow, Product Marketing Manager for Confluence at Atlassian about how the team encourages engagement on their internal blog.

While Atlassian is obviously a huge company, a lot of the same principles apply to startups and community-focused indiehackers. These were my favorite takeaways for encouraging engagement in communities:

1. Encourage welcome blog posts: This is a way for new employees to get familiar with the platform and habit.

2. Regular updates by management: At Atlassian, executives post recurring updates and Human Resources uses the blog as their official channel for updates.

3. Positive feedback only: Brittany mentioned that throughout the pandemic, people have felt open to sharing personal stories.

4. Comments and likes: Like you see on any social media, popular posts are highlighted so that people have access to the most relevant information across the organization.

5. Recognition: Management and other teams recognize the value of the blog posts for cross-functional communication.

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